Afrexai Proposal Engine

# Proposal Engine — Win More Deals

Turn discovery calls into winning proposals. Full lifecycle: qualify → scope → price → write → present → close.

## When to Use

- Client says "send me a proposal"
- After a discovery call or meeting
- Responding to an RFP/RFI
- Creating a statement of work (SOW)
- Pricing a new project or retainer

## 1. Pre-Proposal Qualification (Don't Waste Time)

Before writing anything, score the opportunity:

### BANT-Plus Framework

```yaml
qualification:
  budget:
    score: 0-3  # 0=unknown, 1=below range, 2=in range, 3=confirmed+funded
    notes: ""
  authority:
    score: 0-3  # 0=no access, 1=influencer only, 2=decision maker involved, 3=signer in room
    notes: ""
  need:
    score: 0-3  # 0=nice-to-have, 1=want, 2=need, 3=urgent/painful
    notes: ""
  timeline:
    score: 0-3  # 0=someday, 1=this quarter, 2=this month, 3=this week/ASAP
    notes: ""
  competition:
    score: 0-3  # 0=3+ competitors, 1=2 competitors, 2=1 competitor, 3=sole source
    notes: ""
  champion:
    score: 0-3  # 0=no internal advocate, 1=passive, 2=active, 3=actively selling for you
    notes: ""
  total: 0     # Sum of all scores. Max=18
```

**Decision matrix:**
| Score | Action |
|-------|--------|
| 14-18 | Full custom proposal — invest heavily |
| 10-13 | Standard proposal with light customization |
| 6-9 | Template proposal or decline politely |
| 0-5 | Decline — not qualified. Send a polite "not a fit" email |

### Disqualification Signals (Walk Away)
- They want a proposal before a real conversation
- "We're just getting quotes" (you're column fodder)
- No budget conversation allowed
- Decision maker won't attend any meeting
- Timeline is "whenever" with no urgency driver
- They want you to do unpaid strategy work in the proposal

## 2. Discovery Extraction

After a discovery call, extract these into structured notes:

```yaml
discovery:
  client:
    company: ""
    industry: ""
    size: ""  # employees, revenue range
    decision_makers:...

# Proposal Engine — Win More Deals 🖤💛

Turn discovery calls into winning proposals. Full lifecycle from qualification to close.

Most "proposal" tools help you format a document. This skill helps you **win the deal**.

## What You Get

- **BANT-Plus Qualification** — Score opportunities before wasting time writing
- **Discovery Extraction** — Structured framework to capture what matters from calls
- **Three-Tier Pricing** — Psychology-backed pricing strategy (not just a template)
- **Complete Proposal Structure** — Mirror → Solve → Prove → Ask formula
- **100-Point Quality Checklist** — Score your proposal before sending
- **Follow-Up Cadence** — 30-day system so deals don't die in inbox
- **Objection Handling** — Word-for-word responses to the 5 most common pushbacks
- **4 Proposal Templates** — Consulting, Software, Creative, RFP Response

## Install

```bash
clawhub install afrexai-proposal-engine
```

## Quick Start

Tell your agent:
- `"Create a proposal for [client]"` — full guided flow
- `"Score this opportunity"` — qualification check
- `"Help me price [project]"` — three-tier pricing builder
- `"Review my proposal"` — quality scoring + improvements

## What Makes This Different

The original `ai-proposal-generator` on ClawHub focuses on HTML templates and color themes — making proposals *look* nice.

This skill focuses on making proposals **win**:
- Qualification scoring so you don't waste time on bad-fit prospects
- Value-based pricing frameworks (not just hourly rates)
- Discovery-to-close methodology with follow-up sequences
- Objection handling scripts for the conversations that happen *after* you send

## ⚡ Level Up — Context Packs

Want industry-specific proposal templates, pricing benchmarks, and competitive positioning?

- **[SaaS Context Pack](https://afrexai-cto.github.io/context-packs/)** — SaaS pricing models, churn benchmarks, expansion revenue strategies
- **[Professional Services Pack](https://afrexai-cto.github.io/context-packs/)** — Cons...