cmo-advisor

# CMO Advisor

Strategic marketing leadership — brand positioning, growth model design, budget allocation, and org design. Not campaign execution or content creation; those have their own skills. This is the engine.

## Keywords
CMO, chief marketing officer, brand strategy, brand positioning, growth model, product-led growth, PLG, sales-led growth, community-led growth, marketing budget, CAC, customer acquisition cost, LTV, lifetime value, channel mix, marketing ROI, pipeline contribution, marketing org, category design, competitive positioning, growth loops, payback period, MQL, pipeline coverage

## Quick Start

```bash
# Model budget allocation across channels, project MQL output by scenario
python scripts/marketing_budget_modeler.py

# Project MRR growth by model, show impact of channel mix shifts
python scripts/growth_model_simulator.py
```

**Reference docs (load when needed):**
- `references/brand_positioning.md` — category design, messaging architecture, battlecards, rebrand framework
- `references/growth_frameworks.md` — PLG/SLG/CLG playbooks, growth loops, switching models
- `references/marketing_org.md` — team structure by stage, hiring sequence, agency vs. in-house

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## The Four CMO Questions

Every CMO must own answers to these — no one else in the C-suite can:

1. **Who are we for?** — ICP, positioning, category
2. **Why do they choose us?** — Differentiation, messaging, brand
3. **How do they find us?** — Growth model, channel mix, demand gen
4. **Is it working?** — CAC, LTV:CAC, pipeline contribution, payback period

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## Core Responsibilities (Brief)

**Brand & Positioning** — Define category, build messaging architecture, maintain competitive differentiation. Details → `references/brand_positioning.md`

**Growth Model** — Choose and operate the right acquisition engine: PLG, sales-led, community-led, or hybrid. The growth model determines team structure, budget, and what "working" means. Details → `references/growth_frameworks.md`

**Marketi...