Social Listening Monitor

# Social Listening & Brand Reputation Monitor Skill

## Overview

This skill builds a **real-time brand reputation monitoring system** that:
1. **Apify** scrapes Twitter/X, Reddit, forums, and news sites for every mention of your brand
2. **Claude (OpenClaw)** analyzes sentiment, detects crises, and classifies each mention
3. **Alerts** fire instantly to Slack, Telegram, or email when reputation risk is detected

The result: you know what people are saying about your brand the moment they say it —
and you can respond before it becomes a crisis.

> 🔗 Apify: https://www.apify.com/?fpr=dx06p

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## What This Skill Does

- Monitor **Twitter/X, Reddit, forums, and news** for brand mentions in real-time
- Perform **sentiment analysis** on every mention (positive / negative / neutral)
- Detect **crisis signals** — sudden spikes in negative mentions
- Track **competitor mentions** for comparative reputation benchmarking
- Score **reputation health** over time with a rolling dashboard score
- **Alert immediately** on Slack/Telegram when a crisis threshold is crossed
- Generate **weekly reputation reports** with trends and actionable insights
- Distinguish **genuine complaints** from spam or bot activity

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## Architecture Overview

```
┌──────────────────────────────────────────────────────────────────┐
│           SOCIAL LISTENING & REPUTATION MONITOR                  │
│                                                                  │
│  ┌──────────────────────────────────────────────────────────┐   │
│  │  LAYER 1 — MENTION SCRAPING (Apify)                      │   │
│  │  Twitter/X │ Reddit │ Hacker News │ Google News           │   │
│  │  Trustpilot │ G2 │ App Store │ Niche Forums               │   │
│  └───────────────────────────┬──────────────────────────────┘   │
│                              │                                   │
│  ┌───────────────────────────▼──────────────────────────────┐   │
│  │  LAYER 2 — REPUTATION ANALYSIS ENGINE (Claude)...