Afrexai Market Sizing

# Market Sizing — TAM/SAM/SOM Calculator

Build defensible market sizing for any product, pitch deck, or business case. Top-down and bottom-up methodologies combined.

## What You Get

- **TAM** (Total Addressable Market) — entire market if you had 100% share
- **SAM** (Serviceable Addressable Market) — segment you can actually reach
- **SOM** (Serviceable Obtainable Market) — realistic capture in 12-36 months
- **Bottom-up validation** — unit economics × reachable customers
- **Source citations** — government data, industry reports, public filings

## How to Use

Tell me your product/service and target customer. I'll build the full sizing.

**Example prompts:**
- "Size the market for AI-powered contract review for mid-market law firms in the US"
- "TAM/SAM/SOM for a SaaS helpdesk targeting e-commerce brands doing $1M-$50M revenue"
- "Market size for automated bookkeeping for UK SMBs"

## Methodology

### Top-Down
1. Start with total industry revenue (cite source)
2. Filter by geography, segment, company size
3. Apply technology adoption rates
4. Result = SAM

### Bottom-Up
1. Count reachable customers (databases, directories, LinkedIn)
2. Multiply by realistic ACV (annual contract value)
3. Apply conversion rates at each funnel stage
4. Result = SOM

### Triangulation
Compare top-down and bottom-up. If they're within 2-3x of each other, the sizing holds. If wildly different, investigate assumptions.

## Output Format

```
## Market Sizing: [Product/Service]

### TAM — $X.XB
[Total market calculation with sources]

### SAM — $XXM
[Filtered by geography + segment + tech adoption]

### SOM (12-month) — $X.XM
[Bottom-up: customers × ACV × conversion]

### Key Assumptions
- [Assumption 1 + source]
- [Assumption 2 + source]

### Risks to Sizing
- [What could make this smaller]
- [What could make this bigger]
```

## When to Use This

- Pitch decks and investor presentations
- Go-to-market strategy planning
- New product feasibility analysis
- Board presentations and busi...

# Market Sizing — TAM/SAM/SOM Calculator

Build defensible market sizing in minutes, not weeks. Combines top-down industry analysis with bottom-up unit economics for pitch decks, business cases, and go-to-market planning.

## Features

- TAM/SAM/SOM framework with source citations
- Top-down + bottom-up triangulation
- Works for any industry, geography, or business model
- Investor-ready output format

## Install

```
clawhub install afrexai-market-sizing
```

## Links

- [AfrexAI Context Packs](https://afrexai-cto.github.io/context-packs/) — Industry-specific AI agent configs ($47/pack)
- [AI Revenue Leak Calculator](https://afrexai-cto.github.io/ai-revenue-calculator/) — Find where you're losing money
- [Agent Setup Wizard](https://afrexai-cto.github.io/agent-setup/) — Configure your AI agent in 5 minutes