newsletter-creation-curation

# Newsletter Creation & Curation Skill

Use this skill to create B2B newsletters that match business context, not generic content templates.

Deep strategic guidance is in `PLAYBOOK.md`.
Use this file as the executable operating manual.

## Quick Decision Tree (5 Dimensions)

Answer these in order before writing anything.

### 1) Goal
- `Lead Generation`: newsletter should drive pipeline and SQLs.
- `Thought Leadership`: newsletter should build trust and category authority.
- `Personal Brand`: newsletter should establish individual POV and visibility.
- `Category Ownership`: newsletter should define market narrative at scale.

### 2) Industry
- `Sales Tech`: tactical, data-heavy, ROI-forward.
- `HR Tech`: research-led, professional, trust-first.
- `Fintech`: compliance-aware, conservative claims.
- `Operations Tech`: domain-specific, practical playbooks.

### 3) Company Stage
- `Series A`: founder-led, lean, weekly or bi-weekly.
- `Series B`: team-led, stronger editorial process, analytics discipline.
- `Series C+`: media-grade quality, original research, category narrative.

### 4) Role
- `Founder`: highest autonomy, fastest execution.
- `VP/Director`: medium autonomy, stakeholder review expected.
- `PMM/Content`: structured approvals, brand constraints.
- `Enterprise employee`: PR/legal gatekeeping likely required.

### 5) Geography
- `India-first`: IST timing, local examples/channels.
- `US-first`: EST/PST timing, US benchmarks/channels.

## Template Selector

Pick exactly one base template first:
- Sales Tech: `templates/sales-tech-template.md`
- HR Tech: `templates/hr-tech-template.md`
- Fintech: `templates/fintech-template.md`
- Operations Tech: `templates/ops-tech-template.md`

Then adapt cadence and tone using Stage + Role + Geography.

## Execution Workflow (Do This Every Time)

### Step 1: Assess Context
Collect and confirm:
- Product category and ICP.
- Primary goal for the next 90 days.
- Stage, role, approval constraints.
- Geography and timezone.
- Ava...

# Newsletter Creation & Curation

Most B2B newsletters fail because they ignore industry context.

This skill is built for teams that need newsletters tailored to **industry + company stage + role + geography**, not generic writing prompts.

## Positioning

**The only newsletter framework that adapts to your industry, stage, and role.**

It helps agents and operators produce newsletters that are:
- Strategically aligned to GTM goals
- Executable with real workflows and approvals
- Consistent issue after issue

## What You Get

- `SKILL.md`: concise execution guide with decision tree + workflow
- `PLAYBOOK.md`: full strategic library (all detailed guidance preserved)
- `templates/`: industry-specific newsletter structures
- `examples/`: realistic finished issue samples

## Why Teams Use It

- Avoids one-size-fits-all newsletter advice
- Bakes in role-based approval logic (especially critical for fintech/enterprise)
- Converts strategy into repeatable publishing operations

## Time Savings

Typical manual process for one issue:
- 2-3 hours strategy and structure decisions
- 2-4 hours drafting and revisions

With this framework:
- 20-40 minutes to choose strategy path and template
- 60-120 minutes to produce a high-quality draft
- 30-45% less iteration time from clearer structure and constraints

## Quick Start

1. Open `SKILL.md` and answer the 5 decision-tree questions.
2. Pick your template from `templates/`.
3. Generate draft using the 4-step workflow.
4. Validate with role/compliance checks.
5. Use `PLAYBOOK.md` when you need deeper strategic guidance.

## Social Proof

- Created by Shashwat Ghosh (Fractional CMO, Helix GTM Consulting)
- Built from practical B2B SaaS newsletter frameworks across Sales Tech, HR Tech, Fintech, and Operations Tech
- Includes realistic examples with KPI targets for pipeline and thought-leadership outcomes

## Example Files

- `examples/example-sales-tech-issue.md`
- `examples/example-hr-tech-issue.md`

## Industry Coverage

- Sales Te...