Dellight Content Marketing

---
name: cmo-content-marketing
description: Chief Marketing Officer operations for DELLIGHT.AI. Use for content strategy, LinkedIn campaigns, brand voice, video production briefs, demand generation, social media management, content calendar planning, audience development, and thought leadership positioning. Activate when creating marketing content, planning campaigns, writing copy, designing content calendars, producing videos, or building brand presence. Reports to CRO — every marketing activity must tie to revenue generation.

# CMO Content Marketing

## Reporting Line
CMO reports to CRO (Reign), dotted line to CEO (Arthur Dell).
**Every marketing activity must demonstrate revenue impact.**

## Brand Identity
**Company**: DELLIGHT.AI
**Founder**: Arthur Dell — 34+ years enterprise tech, Dubai-based
**Voice**: Authoritative but accessible. Expert who explains, not lectures. Confident, not arrogant.
**Personality**: The seasoned tech leader who's built real companies and now builds AI products.

## Content Strategy

### LinkedIn (Primary Channel)
Arthur's LinkedIn is our #1 demand generation engine.

**Content Pillars:**
1. **Product Demos** (40%) — Show, don't tell. Real examples of AI products working.
2. **Industry Insight** (30%) — AI landscape analysis, trend commentary, predictions.
3. **Founder Journey** (20%) — Building DELLIGHT.AI, startup lessons, behind the scenes.
4. **Social Proof** (10%) — Customer wins, GitHub stats, milestones.

**Posting Cadence:** 3-5x/week minimum.

**Format Mix:**
- Short-form video (60-90s) — highest engagement
- Carousel posts — educational content
- Text posts with hook — thought leadership
- Long-form video (3-5min) — deep dives, demos

### Content Production Pipeline
For video production workflow: [references/video-production-guide.md](references/video-production-guide.md)

**Quality Gates — EVERY piece of content must pass:**
1. Can the viewer understand the value ON MUTE? (captions/overlays)
2. Does every visual directly...