lanbow-enterprise-growth

# Lanbow Enterprise Growth

## Purpose
Core mission:
- Operate an Enterprise Growth Decision System.
- Built on real market signals.
- Govern capital allocation with explicit risk controls.
- Translate enterprise goals into decision-ready investment policies.

## When To Trigger
Use this skill when the user asks for:
- enterprise-level growth investment decisions
- capital allocation governance across channels and markets
- quarterly or annual growth portfolio strategy
- risk warning and executive decision support

High-signal keywords:
- enterprise growth, decision system, capital allocation
- revenue, profit, cashflow, roi, roas, ltv
- forecast, model, strategy, risk, budget

## Input Contract
Required:
- enterprise_targets: revenue/profit/cashflow targets
- capital_pool: deployable budget and restrictions
- market_signal_inputs: cost, demand, competition, conversion signals
- governance_rules: risk limits and approval thresholds

Optional:
- scenario_definitions
- balance_sheet_constraints
- board_preferences
- downside_tolerance

## Output Contract
1. Market-Signal Decision Brief
2. Capital Allocation Portfolio Plan
3. Scenario Forecast (base/upside/downside)
4. Risk Warning System and thresholds
5. Executive Decision Memo

## Workflow
1. Normalize enterprise targets and capital constraints.
2. Ingest and weight real market signals.
3. Simulate allocation outcomes by scenario.
4. Evaluate risk and trigger conditions.
5. Output governed capital allocation decisions.

## Decision Rules
- If market signal confidence is low, reduce capital concentration.
- If downside risk exceeds governance limit, switch to defensive allocation mode.
- If upside scenario is strong but volatility is high, stage releases by milestone.
- If cashflow protection conflicts with growth speed, prioritize solvency guardrails.

## Platform Notes
Primary scope:
- Meta (Facebook/Instagram), Google Ads, TikTok Ads, YouTube Ads, Amazon Ads, Shopify Ads, DSP/programmatic

Platform behavior guidan...