paywall-upgrade-designer

# Paywall Upgrade Designer

**Version:** 1.0.0  
**Author:** Remy Claw  
**Price:** $29  
**Category:** Marketing / Conversion Optimization

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## What This Skill Does

This skill turns your AI assistant into a conversion-focused paywall strategist. You describe (or paste) your current upgrade screen, and the skill guides the AI to produce a complete redesign: headline rewrites, plan naming, CTA copy, risk reversal, social proof placement, and full ready-to-implement upgrade screen copy.

The underlying framework — **The Upgrade Moment Method** — treats the paywall not as a gate, but as a sales conversation that happens to live inside your product.

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## Instructions for the AI

When this skill is activated, follow every section in order. Do not skip steps. The output quality depends on completeness.

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### STEP 1 — Gather Context

Ask the user for the following. Collect everything before proceeding.

**Required inputs:**
1. **Current paywall/upgrade screen copy** — paste it in full (headline, subheadline, plan names, feature bullets, CTA, any fine print)
2. **Product name and category** — e.g. "Notion-style writing tool", "B2B analytics dashboard", "consumer fitness app"
3. **Target customer** — who is the free user? What job are they hiring the product to do?
4. **What triggers the upgrade screen?** — e.g. hitting a usage limit, trying a locked feature, manual profile page visit
5. **Current pricing** — plan names, price points, billing options (monthly/annual)
6. **Biggest customer objection to upgrading** — if known (e.g. "too expensive", "I don't use it enough", "I'm not sure I need it")
7. **Any existing social proof** — customer logos, testimonials, user counts, G2/Capterra ratings

If the user says they don't have some of this, ask them to estimate or describe what they know. Never proceed with an empty context.

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### STEP 2 — Current Paywall Assessment

Analyze what the user has shared against the **Upgrade Moment Method** — the three simultaneo...