dtc-ads-helper

# DTC Helper

## Purpose
Core mission:
- Validate pixel and attribution readiness for OCPX-style optimization.
- Analyze account structure and creative performance to explain ROAS volatility.
- Provide scale path and budget lift recommendations.
- Output landing page and conversion funnel optimization actions.

## When To Trigger
Use this skill when the user asks for:
- DTC store growth troubleshooting
- ROAS instability diagnosis
- scaling strategy after initial traction
- landing page and funnel optimization for paid traffic

High-signal keywords:
- dtc, ecommerce, shop, checkout, conversion
- roas, cpa, budget, scale, optimize
- pixel, tracking, attribution, campaign

## Input Contract
Required:
- store_url
- platform_account_snapshot
- pixel_event_snapshot
- recent_performance_window

Optional:
- creative_report
- landing_page_metrics
- cohort_ltv
- inventory_constraints

## Output Contract
1. Pixel and Attribution Readiness Verdict
2. ROAS Volatility Root-Cause Tree
3. Scale Path and Budget Lift Plan
4. Landing Page and Funnel Fixes
5. Execution Priority Queue

## Workflow
1. Check event completeness for core commerce events.
2. Audit campaign/adset/ad structure and budget fragmentation.
3. Compare creative performance by funnel stage.
4. Diagnose ROAS swings by channel, offer, and audience.
5. Produce scale-safe budget and funnel actions.

## Decision Rules
- If Purchase event quality is low, pause aggressive scale and fix tracking first.
- If creative fatigue is detected, prioritize new hooks before raising budget.
- If funnel CVR is below threshold, route spend to best-converting LP first.
- If LTV is unknown, avoid over-bidding on upper-funnel traffic.

## Platform Notes
Primary scope:
- Meta (Facebook/Instagram), Google Ads, TikTok Ads, YouTube Ads, Shopify Ads

Platform behavior guidance:
- Meta/TikTok for creative-led demand creation.
- Google for intent capture and bottom-funnel efficiency.
- Shopify events must stay consistent with platform conversion...