shopify-ads-helper

# Shopify Ads Helper

## Purpose
Core mission:
- Verify Shopify pixel and attribution status for conversion optimization readiness.
- Diagnose account structure and creative performance affecting ROAS.
- Recommend scaling route and budget increments.
- Improve landing page and conversion funnel outcomes.

## When To Trigger
Use this skill when the user asks for:
- Shopify ads troubleshooting
- OCPX readiness in Shopify stack
- ROAS fluctuation diagnosis in store campaigns
- checkout and funnel optimization

High-signal keywords:
- shopifyads, shop, ecommerce, checkout
- pixel, attribution, tracking, campaign
- roas, cpa, budget, scale, funnel

## Input Contract
Required:
- shopify_store_url
- tracking_stack_summary
- channel_performance_snapshot
- checkout_metrics

Optional:
- product_margin_data
- collection_level_performance
- creative_breakdown
- shipping_policy_context

## Output Contract
1. Shopify Tracking Health Summary
2. Channel and Structure Diagnosis
3. ROAS Volatility Interpretation
4. Scale Path with Budget Gates
5. Checkout and Funnel Optimization Plan

## Workflow
1. Validate Shopify event mapping consistency.
2. Confirm attribution alignment across channels.
3. Audit campaign architecture per product/collection.
4. Isolate ROAS drivers by audience/creative/offer.
5. Propose staged budget lift and funnel fixes.

## Decision Rules
- If checkout completion is weak, prioritize on-site fixes over spend expansion.
- If collection-level margins vary, apply differential bid and budget controls.
- If attribution mismatch is high, rely on blended and platform views in parallel.
- If shipping/offer changes happened recently, separate pre/post effects before action.

## Platform Notes
Primary scope:
- Shopify Ads ecosystem with Meta (Facebook/Instagram), Google Ads, TikTok Ads, YouTube Ads

Platform behavior guidance:
- Keep Shopify conversion events normalized before cross-platform optimization.
- Pair channel decisions with collection-level economics when avai...