Afrexai Churn Analyzer

# Churn Risk Analyzer

Identify customers most likely to churn before they leave. Uses behavioral signals, usage patterns, and engagement data to score accounts and recommend retention actions.

## When to Use
- Customer success reviews
- Quarterly retention planning
- When usage data or support ticket logs are available
- Proactive outreach prioritization

## How It Works

### 1. Gather Data
Ask the user for available data sources:
- **Usage metrics** (logins, feature adoption, API calls)
- **Support tickets** (frequency, sentiment, resolution time)
- **Billing history** (downgrades, late payments, discount requests)
- **Engagement signals** (email opens, meeting attendance, NPS scores)

If no structured data, work from what the user describes qualitatively.

### 2. Score Each Account
Apply this risk framework:

| Signal | Weight | High Risk Indicator |
|--------|--------|-------------------|
| Usage decline (30d) | 25% | >30% drop |
| Support ticket spike | 20% | 2x+ above baseline |
| Champion departure | 20% | Key contact left |
| Contract timing | 15% | <90 days to renewal |
| Payment behavior | 10% | Late/disputed invoices |
| Engagement drop | 10% | No response to last 3 outreach |

**Score**: 0-100 (higher = more likely to churn)

### 3. Categorize
- **🔴 Critical (75-100)**: Immediate intervention needed
- **🟡 At Risk (50-74)**: Schedule check-in this week
- **🟢 Healthy (25-49)**: Monitor monthly
- **💚 Thriving (0-24)**: Expansion opportunity

### 4. Recommend Actions
For each at-risk account, suggest specific retention plays:
- Executive sponsor call
- Custom success plan
- Feature training session
- Pricing review / loyalty offer
- Roadmap preview (show upcoming value)

### 5. Output
Generate a retention report with:
- Ranked list of accounts by churn risk
- Top 3 actions per critical account
- Estimated revenue at risk
- 30/60/90 day retention calendar

## Integration Notes
- Works with CSV exports, CRM data, or manual input
- Pair with the [AfrexAI C...

# Churn Risk Analyzer

Stop losing customers you could have saved.

This skill turns your usage data, support tickets, and engagement signals into a prioritized churn risk scorecard. Each account gets a 0-100 risk score with specific retention actions.

## What You Get
- Churn risk scoring across 6 behavioral dimensions
- Accounts ranked by revenue at risk
- Specific retention plays for each critical account
- 30/60/90 day action calendar

## Works With
- CSV exports from any CRM or billing system
- Manual account descriptions
- Support ticket logs
- Usage/analytics data

## No Data? No Problem.
Describe your customers qualitatively and the skill adapts — you don't need a data warehouse to start identifying risk.

---

**Want industry-specific retention strategies?** Check out the [AfrexAI Context Packs](https://afrexai-cto.github.io/context-packs/) — pre-built AI agent configurations for SaaS, fintech, healthcare, and 7 more verticals. $47/pack.

**Curious how much revenue you're leaking?** Run the free [AI Revenue Calculator](https://afrexai-cto.github.io/ai-revenue-calculator/).