Lead

# Lead

> ⚠️ **Scope Notice**  
> This skill is for **sales lead qualification** only.  
> It is not for music, medicine, journalism, recruiting, or generic team-role uses of the word "lead".

Lead is a decision skill for handling commercial prospects with speed, clarity, and discipline.

Use this skill when you need to:
- evaluate whether a sales lead is worth active pursuit
- identify what information is still missing
- determine the next best action
- write follow-up that moves the conversation forward
- prevent good leads from dying due to weak process

## Lead vs Prospect

Use **Prospect** before contact.  
Use **Lead** after engagement begins.

| | Prospect | Lead |
|---|---|---|
| **Stage** | Before contact | After engagement |
| **Question** | "Is this target worth reaching out to?" | "Should I keep pursuing this person?" |
| **Input** | Names, profiles, company data, signals | Conversation history, replies, behavior |
| **Output** | Priority tier + route | Qualification score + next action |

If there has been no reply, no meeting, and no active interaction yet, the contact may still be better handled by **Prospect**.

## What this skill does

Lead helps transform raw prospect information into clear action.

It can:
- assess lead quality based on fit, intent, urgency, and authority
- distinguish real opportunities from vague interest
- identify blockers, risks, and missing qualification data
- recommend the next best action for each lead
- draft follow-up messages that have a reason to exist
- separate active pursuit, nurture, and deprioritize decisions

## Best use cases

- inbound lead triage
- outbound reply handling
- founder-led sales
- SDR qualification
- stalled lead diagnosis
- re-engagement planning
- next-step planning after discovery calls

## What to provide

Useful input includes:
- who the lead is
- company and role
- source of the lead
- what they asked for or responded to
- current pain point
- timeline, budget, or buying signals
- last inte...

# Lead

> Turn engaged prospects into clear next actions.

Lead is a decision skill for handling commercial opportunities after engagement begins.

## What it does

This skill helps you:
- judge whether an engaged lead is worth active pursuit
- identify missing information
- detect risks and friction
- choose the next best action
- draft follow-up that has a real reason to exist

## What it does NOT do

- filter pre-contact targets
- manage the whole deal book
- write full proposals
- redesign your entire sales process

Use Prospect before contact.  
Use Lead after engagement begins.  
Use Pipeline when you need system-level control across many active deals.

## Works Well With

- `@dpetcr/prospect` for filtering and prioritizing targets before outreach
- `@dpetcr/pipeline` for reviewing the health of the whole active opportunity system