Afrexai Gtm Strategy

# Go-to-Market Strategy Builder

Build a complete GTM plan for product launches, market entries, or expansion plays. Covers positioning, channel strategy, pricing, launch timeline, and success metrics.

## When to Use
- Launching a new product or feature
- Entering a new market segment or geography
- Repositioning an existing product
- Planning a pricing change or packaging overhaul
- Preparing a board-level GTM deck

## What You'll Build

### 1. Market Positioning Canvas

**Target Customer Profile:**
| Dimension | Detail |
|-----------|--------|
| Company size | [employees / revenue range] |
| Industry | [primary + adjacent] |
| Buyer persona | [title, pain, budget authority] |
| Current solution | [what they use today] |
| Trigger event | [what makes them look for alternatives] |
| Decision timeline | [typical sales cycle length] |

**Positioning Statement:**
For [target customer] who [problem], [product] is a [category] that [key benefit]. Unlike [alternative], we [differentiator].

**Competitive Landscape:**
| Competitor | Positioning | Price | Weakness We Exploit |
|-----------|-------------|-------|---------------------|
| Direct 1 | | | |
| Direct 2 | | | |
| Indirect 1 | | | |
| Status quo (do nothing) | | $0 | [cost of inaction] |

### 2. Channel Strategy Matrix

Rate each channel 1-5 on Reach, Cost, Speed, and Fit:

| Channel | Reach | Cost | Speed | Fit | Priority |
|---------|-------|------|-------|-----|----------|
| **Outbound sales** | | | | | |
| Cold email sequences | 3 | 2 | 4 | | |
| LinkedIn outreach | 3 | 2 | 3 | | |
| Phone/video prospecting | 2 | 3 | 4 | | |
| **Inbound marketing** | | | | | |
| SEO content | 5 | 2 | 1 | | |
| Paid search (Google) | 4 | 4 | 5 | | |
| Social ads (LinkedIn/Meta) | 4 | 4 | 4 | | |
| **Product-led** | | | | | |
| Free trial / freemium | 5 | 3 | 3 | | |
| Open source / free tools | 5 | 2 | 2 | | |
| Community / word of mouth | 4 | 1 | 1 | | |
| **Partnerships** | | | | | |
| Channel partners / resellers | 4 | 2 | 2...

# Go-to-Market Strategy Builder

Complete GTM planning framework for product launches, market entries, and expansion plays.

## What's Inside
- Market positioning canvas with competitive mapping
- Channel strategy matrix (15 channels scored on reach/cost/speed/fit)
- Pricing & packaging framework with the 1% rule
- 12-week launch timeline with week-by-week checklists
- Success metrics dashboard with kill criteria
- Industry-specific GTM guidance for 10 verticals
- 7 common GTM mistakes (and how to avoid them)

## Who It's For
Founders, VPs of Marketing, product leaders, and anyone planning a launch.

## Quick Start
Ask your agent: "Build me a GTM plan for [product] targeting [audience]"

## More from AfrexAI
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- [Industry Context Packs](https://afrexai-cto.github.io/context-packs/) — Deep-dive frameworks for 10 verticals ($47 each)
- [Agent Setup Wizard](https://afrexai-cto.github.io/agent-setup/) — Configure AI agents for your business