Afrexai Cac Optimizer

# Customer Acquisition Cost (CAC) Optimizer

Analyze, benchmark, and reduce your customer acquisition cost across every channel.

## What This Does
- Calculates true CAC (fully loaded — not just ad spend)
- Breaks down CAC by channel, segment, and cohort
- Benchmarks against industry standards
- Identifies the cheapest acquisition paths
- Models payback period and LTV:CAC ratio
- Generates a CAC reduction roadmap

## How to Use

Tell your agent:
- "Calculate our CAC for last quarter"
- "Break down acquisition cost by channel"
- "What's our LTV:CAC ratio?"
- "Build a plan to cut CAC by 30%"

## CAC Calculation Framework

### True CAC Formula (Fully Loaded)
```
CAC = (Sales Costs + Marketing Costs + Overhead Allocation) / New Customers Acquired

Include:
- Ad spend (paid search, social, display)
- Content production costs
- Sales team comp (base + commission + benefits)
- Marketing team comp
- Tools & software (CRM, analytics, ad platforms)
- Agency/contractor fees
- Event/sponsorship costs
- Allocated overhead (office, IT, management time)

Exclude:
- Customer success / retention costs (that's your retention CAC)
- Product development
- General admin not tied to acquisition
```

### CAC by Channel
| Channel | Typical B2B SaaS CAC | Typical B2C CAC | Payback Period |
|---------|---------------------|-----------------|----------------|
| Organic Search (SEO) | $200-$500 | $15-$50 | 6-12 months |
| Content Marketing | $300-$800 | $20-$80 | 8-14 months |
| Paid Search (Google) | $500-$2,000 | $30-$150 | 3-8 months |
| Paid Social (LinkedIn) | $800-$3,000 | $40-$200 | 4-10 months |
| Paid Social (Meta) | $300-$1,500 | $10-$80 | 2-6 months |
| Email / Nurture | $100-$400 | $5-$30 | 1-4 months |
| Referral Program | $150-$600 | $10-$50 | 1-3 months |
| Partner / Channel | $400-$1,200 | N/A | 3-6 months |
| Outbound Sales | $2,000-$8,000 | N/A | 6-18 months |
| Events / Conferences | $1,500-$5,000 | N/A | 6-12 months |

### Industry Benchmarks (2026)
| Industry | Median CAC...

# CAC Optimizer — Customer Acquisition Cost Framework

Calculate, benchmark, and reduce your customer acquisition cost across every channel.

## What's Inside
- **True CAC formula** — fully loaded, not just ad spend
- **Channel benchmarks** — 10 channels with typical CAC ranges
- **Industry benchmarks** — 8 industries with median/good/great thresholds
- **LTV:CAC health check** — instant diagnostic with action steps
- **Payback period calculator** — by company stage
- **CAC reduction playbook** — 13 tactics across 30/90/180-day horizons
- **Cohort analysis template** — track acquisition efficiency over time

## Install
```bash
clawhub install afrexai-cac-optimizer
```

## Why This Matters
Most companies only count ad spend as CAC. Real CAC includes sales comp, tools, content production, agency fees, and overhead. The difference is usually 2-4x what you think.

A $1,200 CAC looks fine until you realize your LTV is $1,500. That's a 1.25:1 ratio — you're barely breaking even.

## More from AfrexAI
- [Context Pack Store](https://afrexai-cto.github.io/context-packs/) — Industry-specific AI agent configs ($47/pack)
- [AI Revenue Calculator](https://afrexai-cto.github.io/ai-revenue-calculator/) — Find where you're losing money
- [Agent Setup Wizard](https://afrexai-cto.github.io/agent-setup/) — Deploy AI agents in minutes

**Bundles:** Pick 3 for $97 | All 10 for $197 | Everything for $247