sales-proposal-simulator

# Ads Sales Proposal

## Purpose
Core mission:
- proposal architecture, objection handling, closing path

This skill is specialized for advertising workflows and should output actionable plans rather than generic advice.

## When To Trigger
Use this skill when the user asks for:
- ad execution guidance tied to business outcomes
- growth decisions involving revenue, roas, cpa, or budget efficiency
- platform-level actions for: Meta (Facebook/Instagram), Google Ads, TikTok Ads, YouTube Ads, Amazon Ads, Shopify Ads
- this specific capability: proposal architecture, objection handling, closing path

High-signal keywords:
- ads, advertising, campaign, growth, revenue, profit
- roas, cpa, roi, budget, bidding, traffic, conversion, funnel
- meta, googleads, tiktokads, youtubeads, amazonads, shopifyads, dsp

## Input Contract
Required:
- client_request: what the client wants to achieve
- business_context: product, margin, seasonality
- offer_scope: service package or campaign scope

Optional:
- objections
- competitor_reference
- contract_constraints
- expected_start_date

## Output Contract
1. Proposal Positioning
2. Scope and Deliverables
3. ROI Logic and KPI Commitment Range
4. Objection Handling Script
5. Close Plan with next steps

## Workflow
1. Summarize client objective and urgency.
2. Translate objective into measurable ad outcomes.
3. Build value argument and risk controls.
4. Prepare objection responses and confidence proof.
5. Output a close-ready proposal structure.

## Decision Rules
- If goal is vague, anchor on one north-star KPI first.
- If budget is low, propose phased pilot with strict milestone gates.
- If trust is low, lead with transparent assumptions and reporting cadence.

## Platform Notes
Primary scope:
- Meta (Facebook/Instagram), Google Ads, TikTok Ads, YouTube Ads, Amazon Ads, Shopify Ads

Platform behavior guidance:
- Keep recommendations channel-aware; do not collapse all channels into one generic plan.
- For Meta and TikTok Ads, prioritize cr...