OpenClaw

copywriter

Write compelling UX copy, marketing content, and product messaging. Use when writing button labels, error messages, landing pages, emails, CTAs, empty states, tooltips, or any user-facing text.

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查看来源 ↗安装与使用 SKILL.md ↗

安装与使用

请根据来源仓库和你的 AI 工具说明安装此技能。先阅读技能文件和依赖要求，再添加到工作流。

SkillHub CLI

skillhub install gwsq/copywriter-1-1-0

打开来源仓库，查看说明和兼容环境后，按来源提供的命令或步骤安装。

将来源链接提供给你的 Agent，让它先读取说明、核对依赖，并向你说明将执行的安装步骤。

查看来源 ↗使用指南

技能说明

Copywriter

Write clear, compelling copy for products, marketing, and UX.

Scope

Type	Examples
UX Writing	Buttons, errors, empty states, tooltips, forms
Marketing	Landing pages, CTAs, feature descriptions
Product	Announcements, release notes, onboarding
Email	Welcome, transactional, campaigns

Core Formulas

Buttons

Verb + Noun → "Save Changes", "Start Free Trial" (not "Submit", "OK")

Errors

What happened → Why → How to fix

"Please enter a valid email address"
"Password must be at least 8 characters"

Empty States

Headline → Explanation → Action

"No results found" → "Try adjusting filters" → [Clear Filters]

CTAs

Verb + Benefit + Remove friction

"Start Free Trial" (not "Sign Up")
"Get Started Free" (not "Learn More")

Headlines

"How to [goal] without [pain point]"
"[Number] ways to [benefit]"
"Get [outcome] in [timeframe]"

Voice & Tone

Voice (consistent):

Professional but friendly
Clear and concise
Helpful and supportive

Tone (varies):

Context	Example
Success	"All set! Your changes are live."
Error	"Something went wrong, but your data is safe."
Urgency	"Action required: Suspicious login detected"

Power Words

Category	Words
Urgency	Now, Today, Limited, Fast
Value	Free, Save, Bonus, Extra
Trust	Guaranteed, Proven, Secure
Ease	Easy, Simple, Quick, Instant

Checklist

Clear? (12-year-old test)
Concise? (Remove unnecessary words)
Specific? (Numbers, examples)
Actionable? (What should user do?)
Scannable? (Headings, bullets)

References

UX Patterns - Buttons, errors, forms, tooltips
Marketing Copy - Landing pages, CTAs, emails

来源信息

Source: github
Repository: openclaw/skills
Path: skills/gwsq/copywriter-1-1-0
Version: —
Commit: aaea874feaf1d20bb0b8369934ce815922b2dcec
分类来源: rules
状态: active
可见性: public

这些信息来自收录时的来源分析，可能滞后；使用前请核对最新来源文件。

来源内容

SKILL.md

# Copywriter

Write clear, compelling copy for products, marketing, and UX.

## Scope

| Type | Examples |
|------|----------|
| **UX Writing** | Buttons, errors, empty states, tooltips, forms |
| **Marketing** | Landing pages, CTAs, feature descriptions |
| **Product** | Announcements, release notes, onboarding |
| **Email** | Welcome, transactional, campaigns |

## Core Formulas

### Buttons
Verb + Noun → "Save Changes", "Start Free Trial" (not "Submit", "OK")

### Errors
What happened → Why → How to fix
```
"Please enter a valid email address"
"Password must be at least 8 characters"
```

### Empty States
Headline → Explanation → Action
```
"No results found" → "Try adjusting filters" → [Clear Filters]
```

### CTAs
Verb + Benefit + Remove friction
```
"Start Free Trial" (not "Sign Up")
"Get Started Free" (not "Learn More")
```

### Headlines
```
"How to [goal] without [pain point]"
"[Number] ways to [benefit]"
"Get [outcome] in [timeframe]"
```

## Voice & Tone

**Voice** (consistent):
- Professional but friendly
- Clear and concise
- Helpful and supportive

**Tone** (varies):
| Context | Example |
|---------|---------|
| Success | "All set! Your changes are live." |
| Error | "Something went wrong, but your data is safe." |
| Urgency | "Action required: Suspicious login detected" |

## Power Words

| Category | Words |
|----------|-------|
| Urgency | Now, Today, Limited, Fast |
| Value | Free, Save, Bonus, Extra |
| Trust | Guaranteed, Proven, Secure |
| Ease | Easy, Simple, Quick, Instant |

## Checklist

- [ ] Clear? (12-year-old test)
- [ ] Concise? (Remove unnecessary words)
- [ ] Specific? (Numbers, examples)
- [ ] Actionable? (What should user do?)
- [ ] Scannable? (Headings, bullets)

## References

- [UX Patterns](references/ux-patterns.md) - Buttons, errors, forms, tooltips
- [Marketing Copy](references/marketing-copy.md) - Landing pages, CTAs, emails

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