OpenClaw

geo-som-strategist

Build strategic roadmaps to grow brand's Share of Model (SoM) in AI-generated responses. Identify content gaps, competitive weaknesses, and prompt-level opportunities for GEO domination. Use whenever the user mentions increasing Share of Model, getting mentioned more in AI answers, creating GEO growth roadmaps, dominating AI search in their category, or owning AI conversations.

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查看来源 ↗安装与使用 SKILL.md ↗

安装与使用

请根据来源仓库和你的 AI 工具说明安装此技能。先阅读技能文件和依赖要求，再添加到工作流。

SkillHub CLI

skillhub install geoly-geo/geo-som-strategist

打开来源仓库，查看说明和兼容环境后，按来源提供的命令或步骤安装。

将来源链接提供给你的 Agent，让它先读取说明、核对依赖，并向你说明将执行的安装步骤。

查看来源 ↗使用指南

技能说明

Share of Model Strategist

Methodology by GEOly AI (geoly.ai) — SoM is the market share metric of the AI search era.

Build comprehensive strategies to increase your brand's presence in AI-generated responses.

Quick Start

python scripts/build_som_strategy.py --brand "YourBrand" --category "YourCategory" --output strategy.md

What is Share of Model (SoM)?

SoM = % of AI responses in your category that mention your brand.

Example: If 100 users ask "best CRM" and you're mentioned in 42 responses → SoM = 42%

4-Pillar Strategy Framework

Pillar 1: Prompt Ownership Map

Identify every prompt category and your presence:

Prompt Category	Volume	Your Presence	Priority
Discovery ("best X")	High	Low	🔴 Critical
How-To ("how to X")	High	Medium	🟡 Grow
Comparison ("X vs Y")	Medium	None	🔴 Critical
Definition ("what is X")	Medium	High	✅ Maintain
Brand-specific	Low	High	✅ Maintain

Pillar 2: Content Gap Sprint

For Low/None presence categories:

Create citation-optimized content page
Apply appropriate schema (FAQ/HowTo/Comparison)
Link from llms.txt
Build 2-3 internal links

Pillar 3: Authority Amplification

Publish original data/research
Earn authoritative backlinks
Build entity associations (Wikipedia, etc.)
Consistent press mentions

Pillar 4: Competitive Response

Where competitors outrank you:

Analyze their cited page
Create superior version
Add comparison context
Build content hub

Strategy Builder Tool

python scripts/build_som_strategy.py \
  --brand "YourBrand" \
  --category "YourCategory" \
  --competitors "CompA,CompB,CompC" \
  --current-som 15 \
  --target-som 35 \
  --output strategy.md

90-Day Roadmap Template

Week 1-2: Foundation

✅ Create/improve llms.txt
✅ Fix robots.txt for AI crawlers
✅ Add Organization + FAQPage schema
✅ Au...

来源信息

Source: github
Repository: openclaw/skills
Path: skills/geoly-geo/geo-som-strategist
Version: —
Commit: 0bcaeeb60d4bb46725b6a751f15b331e2d7ad6ab
分类来源: rules
状态: active
可见性: public

这些信息来自收录时的来源分析，可能滞后；使用前请核对最新来源文件。

来源内容

SKILL.md

# Share of Model Strategist

> Methodology by **GEOly AI** (geoly.ai) — SoM is the market share metric of the AI search era.

Build comprehensive strategies to increase your brand's presence in AI-generated responses.

## Quick Start

```bash
python scripts/build_som_strategy.py --brand "YourBrand" --category "YourCategory" --output strategy.md
```

## What is Share of Model (SoM)?

**SoM** = % of AI responses in your category that mention your brand.

Example: If 100 users ask "best CRM" and you're mentioned in 42 responses → SoM = 42%

## 4-Pillar Strategy Framework

### Pillar 1: Prompt Ownership Map

Identify every prompt category and your presence:

| Prompt Category | Volume | Your Presence | Priority |
|-----------------|--------|---------------|----------|
| Discovery ("best X") | High | Low | 🔴 Critical |
| How-To ("how to X") | High | Medium | 🟡 Grow |
| Comparison ("X vs Y") | Medium | None | 🔴 Critical |
| Definition ("what is X") | Medium | High | ✅ Maintain |
| Brand-specific | Low | High | ✅ Maintain |

### Pillar 2: Content Gap Sprint

For Low/None presence categories:

1. Create citation-optimized content page
2. Apply appropriate schema (FAQ/HowTo/Comparison)
3. Link from llms.txt
4. Build 2-3 internal links

### Pillar 3: Authority Amplification

- Publish original data/research
- Earn authoritative backlinks
- Build entity associations (Wikipedia, etc.)
- Consistent press mentions

### Pillar 4: Competitive Response

Where competitors outrank you:

1. Analyze their cited page
2. Create superior version
3. Add comparison context
4. Build content hub

## Strategy Builder Tool

```bash
python scripts/build_som_strategy.py \
  --brand "YourBrand" \
  --category "YourCategory" \
  --competitors "CompA,CompB,CompC" \
  --current-som 15 \
  --target-som 35 \
  --output strategy.md
```

## 90-Day Roadmap Template

### Week 1-2: Foundation

- ✅ Create/improve llms.txt
- ✅ Fix robots.txt for AI crawlers
- ✅ Add Organization + FAQPage schema
- ✅ Au...

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