lanbow-ads

# Lanbow Ads

## Purpose
Core mission:
- Serve as Lanbow's dedicated ad operations and optimization interface.
- Manage planning, launch, monitoring, and scaling across ad channels.
- Standardize decision policies for bidding, budget, and performance recovery.
- Output clear operator actions for media teams.

## When To Trigger
Use this skill when the user asks for:
- campaign setup, optimization, or scaling in one or more channels
- budget and bidding decision support with performance constraints
- anomaly diagnosis and recovery actions for live campaigns
- cross-channel media operation playbooks

High-signal keywords:
- lanbow ads, run ads, campaign, media buyer
- bidding, budget, allocation, optimize, scale
- cpa, roas, performance, monitor, abtest

## Input Contract
Required:
- campaign_objective
- channel_scope
- budget_constraints
- recent_performance_snapshot

Optional:
- creative_state
- audience_state
- tracking_health
- policy_or_account_flags

## Output Contract
1. Campaign Action Plan
2. Bidding and Budget Policy
3. AB Test and Scale Model
4. Monitoring and Alert Plan
5. Operator Handoff Checklist

## Workflow
1. Normalize objective and KPI constraints.
2. Evaluate channel readiness and structure quality.
3. Produce bid and allocation actions.
4. Attach testing and scaling rules.
5. Return monitoring triggers and operator checklist.

## Decision Rules
- If measurement confidence is low, limit scale and improve tracking first.
- If ROAS is stable above threshold, allow staged budget increases.
- If CPA is unstable, reduce concurrency of experiments.
- If anomaly risk is high, prefer containment actions first.

## Platform Notes
Primary scope:
- Meta (Facebook/Instagram), Google Ads, TikTok Ads, YouTube Ads, Amazon Ads, Shopify Ads, DSP/programmatic

Platform behavior guidance:
- Keep channel recommendations execution-specific and auditable.
- Align bid logic with each platform's optimization mechanics.

## Constraints And Guardrails
- No irreversible chan...