OpenClaw

dtc-ads-helper

Diagnose DTC ads performance across Meta (Facebook/Instagram), Google Ads, TikTok Ads, YouTube Ads, and Shopify Ads by validating pixel attribution, account structure, creative signals, and conversion funnel opportunities.

danyangliu-sandwichlab0 来源安装数☆ 0 仓库 Stars

查看来源 ↗安装与使用 SKILL.md ↗

安装与使用

请根据来源仓库和你的 AI 工具说明安装此技能。先阅读技能文件和依赖要求，再添加到工作流。

SkillHub CLI

skillhub install danyangliu-sandwichlab/dtc-ads-helper

打开来源仓库，查看说明和兼容环境后，按来源提供的命令或步骤安装。

将来源链接提供给你的 Agent，让它先读取说明、核对依赖，并向你说明将执行的安装步骤。

查看来源 ↗使用指南

技能说明

DTC Helper

Purpose

Core mission:

Validate pixel and attribution readiness for OCPX-style optimization.
Analyze account structure and creative performance to explain ROAS volatility.
Provide scale path and budget lift recommendations.
Output landing page and conversion funnel optimization actions.

When To Trigger

Use this skill when the user asks for:

DTC store growth troubleshooting
ROAS instability diagnosis
scaling strategy after initial traction
landing page and funnel optimization for paid traffic

High-signal keywords:

dtc, ecommerce, shop, checkout, conversion
roas, cpa, budget, scale, optimize
pixel, tracking, attribution, campaign

Input Contract

Required:

store_url
platform_account_snapshot
pixel_event_snapshot
recent_performance_window

Optional:

creative_report
landing_page_metrics
cohort_ltv
inventory_constraints

Output Contract

Pixel and Attribution Readiness Verdict
ROAS Volatility Root-Cause Tree
Scale Path and Budget Lift Plan
Landing Page and Funnel Fixes
Execution Priority Queue

Workflow

Check event completeness for core commerce events.
Audit campaign/adset/ad structure and budget fragmentation.
Compare creative performance by funnel stage.
Diagnose ROAS swings by channel, offer, and audience.
Produce scale-safe budget and funnel actions.

Decision Rules

If Purchase event quality is low, pause aggressive scale and fix tracking first.
If creative fatigue is detected, prioritize new hooks before raising budget.
If funnel CVR is below threshold, route spend to best-converting LP first.
If LTV is unknown, avoid over-bidding on upper-funnel traffic.

Platform Notes

Primary scope:

Meta (Facebook/Instagram), Google Ads, TikTok Ads, YouTube Ads, Shopify Ads

Platform behavior guidance:

Meta/TikTok for creative-led demand creation.
Google for intent capture and bottom-funnel efficiency.
Shopify events must stay consistent with platform conversion...

来源信息

Source: github
Repository: openclaw/skills
Path: skills/danyangliu-sandwichlab/dtc-ads-helper
Version: —
Commit: 4bca866e545a054b2df8e426224f3ffb5e71671d
分类来源: rules
状态: active
可见性: public

这些信息来自收录时的来源分析，可能滞后；使用前请核对最新来源文件。

来源内容

SKILL.md

# DTC Helper

## Purpose
Core mission:
- Validate pixel and attribution readiness for OCPX-style optimization.
- Analyze account structure and creative performance to explain ROAS volatility.
- Provide scale path and budget lift recommendations.
- Output landing page and conversion funnel optimization actions.

## When To Trigger
Use this skill when the user asks for:
- DTC store growth troubleshooting
- ROAS instability diagnosis
- scaling strategy after initial traction
- landing page and funnel optimization for paid traffic

High-signal keywords:
- dtc, ecommerce, shop, checkout, conversion
- roas, cpa, budget, scale, optimize
- pixel, tracking, attribution, campaign

## Input Contract
Required:
- store_url
- platform_account_snapshot
- pixel_event_snapshot
- recent_performance_window

Optional:
- creative_report
- landing_page_metrics
- cohort_ltv
- inventory_constraints

## Output Contract
1. Pixel and Attribution Readiness Verdict
2. ROAS Volatility Root-Cause Tree
3. Scale Path and Budget Lift Plan
4. Landing Page and Funnel Fixes
5. Execution Priority Queue

## Workflow
1. Check event completeness for core commerce events.
2. Audit campaign/adset/ad structure and budget fragmentation.
3. Compare creative performance by funnel stage.
4. Diagnose ROAS swings by channel, offer, and audience.
5. Produce scale-safe budget and funnel actions.

## Decision Rules
- If Purchase event quality is low, pause aggressive scale and fix tracking first.
- If creative fatigue is detected, prioritize new hooks before raising budget.
- If funnel CVR is below threshold, route spend to best-converting LP first.
- If LTV is unknown, avoid over-bidding on upper-funnel traffic.

## Platform Notes
Primary scope:
- Meta (Facebook/Instagram), Google Ads, TikTok Ads, YouTube Ads, Shopify Ads

Platform behavior guidance:
- Meta/TikTok for creative-led demand creation.
- Google for intent capture and bottom-funnel efficiency.
- Shopify events must stay consistent with platform conversion...

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