brand-dna

# Brand DNA — Universal Brand Bible Builder

## What This Skill Does

Creates a complete, professional Brand Bible for any business or solopreneur. Once defined, this brand document becomes the foundation for all content generation — every post, blog, email, and campaign reflects a consistent brand voice.

## How to Use This Skill

**Step 1:** Tell the AI your brand details using this template:

```
BUSINESS NAME: [Your company/personal brand name]
NICHE: [Your industry or specialty]
LOCATION: [City/Country or "Global/Online"]
TARGET AUDIENCE: [Who you serve — age, profession, pain points]
UNIQUE VALUE: [What makes you different from competitors]
TONE: [e.g., professional, casual, bold, empathetic, humorous]
SERVICES/PRODUCTS: [List your main offerings]
FOUNDER STORY: [Optional: your personal story or journey]
```

**Step 2:** The AI generates a complete Brand Bible with all sections below.

---

## Brand Bible Structure

### 1. Brand Identity

```
BRAND NAME: [Name]
TAGLINE: [One powerful sentence that defines what you do]
MISSION: [Why you exist — beyond making money]
VISION: [Where you want to be in 5 years]
CORE VALUES: [3-5 values that guide every decision]
```

### 2. Tone of Voice

#### Personality Keywords
Define 5-7 words that describe how your brand "sounds":
- Examples: Bold · Empathetic · Direct · Expert · Warm · Rebellious · Premium

#### Writing Style Rules
1. **Address your reader directly** — use "you/your" not "one"
2. **Sentence length** — vary between short punchy lines and detailed explanations
3. **Jargon policy** — use industry terms only if your audience knows them
4. **Always include a CTA** — every piece of content should have a next step
5. **Authenticity rule** — share real experiences, not polished marketing speak
6. **Forbidden tone** — list what you will NEVER sound like

#### Forbidden Words/Phrases
List clichés and buzzwords your brand avoids:
- Generic: "game-changer", "world-class", "seamless experience"
- Overpromising: "guaranteed...