OpenClaw

cold-outreach-sequence

Build personalized cold outreach sequences for LinkedIn and email. Use when someone needs to reach prospects, warm up cold leads, or build a systematic outreach engine. Covers research, connection requests, follow-ups, and conversion.

brianrwagner0 来源安装数☆ 0 仓库 Stars

查看来源 ↗安装与使用 SKILL.md ↗

安装与使用

请根据来源仓库和你的 AI 工具说明安装此技能。先阅读技能文件和依赖要求，再添加到工作流。

SkillHub CLI

skillhub install brianrwagner/brw-cold-outreach-sequence

打开来源仓库，查看说明和兼容环境后，按来源提供的命令或步骤安装。

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查看来源 ↗使用指南

技能说明

Cold Outreach Sequence

Here's what I've learned about cold outreach: the word "cold" is the problem.

If you're sending messages to strangers who've never heard of you, with templates you copied from some guru — yeah, that's cold. And it doesn't work.

But if you've done even 10 minutes of research, found something specific about them, and have a genuine reason to reach out? That's not cold. That's just... reaching out.

This skill helps you do the second thing.

Before You Write a Single Message

The research is the work. Skip it and you'll sound like everyone else in their inbox.

For each prospect, find:

Recent news — Funding, launches, hires, press
What they're posting about — Their content tells you what they care about
Their likely pain — Given their role and stage, what's keeping them up?
Your connection point — What can you genuinely comment on?

Where to look:

Their LinkedIn activity (posts, comments, shares)
Company news (Crunchbase, TechCrunch, press releases)
Their website (about page, blog, careers)
Podcasts they've appeared on

Time investment: 10-15 minutes per high-value prospect.

This is what separates you from spam.

The Connection Request (LinkedIn)

You have 300 characters. Don't waste them on a pitch.

The formula:

[Specific observation] + [Simple reason to connect]

Examples:

"Following [Company]'s growth — the [specific thing] is smart positioning. Would love to connect."

"[Their recent post] resonated. Been thinking about the same thing. Happy to connect."

"Congrats on [news]. Impressive trajectory."

The rules:

No pitching. At all.
Be specific (prove you looked)
Keep it human
No "I'd love to pick your brain"

First Message (After They Accept)

Wait 24-48 hours. Then:

The formula:

[Thanks] + [Bridge to relevance] + [Light value] + [Soft question]

Example:

Thanks for connecting. I've been working at the intersection of [releva...

来源信息

Source: github
Repository: openclaw/skills
Path: skills/brianrwagner/brw-cold-outreach-sequence
Version: —
Commit: 0f071cd9a1317b9da4a0c2b1d6d1aecfce503cde
分类来源: rules
状态: active
可见性: public

这些信息来自收录时的来源分析，可能滞后；使用前请核对最新来源文件。

来源内容

SKILL.md

# Cold Outreach Sequence

Here's what I've learned about cold outreach: the word "cold" is the problem.

If you're sending messages to strangers who've never heard of you, with templates you copied from some guru — yeah, that's cold. And it doesn't work.

But if you've done even 10 minutes of research, found something specific about them, and have a genuine reason to reach out? That's not cold. That's just... reaching out.

This skill helps you do the second thing.

---

## Before You Write a Single Message

The research is the work. Skip it and you'll sound like everyone else in their inbox.

**For each prospect, find:**

- **Recent news** — Funding, launches, hires, press
- **What they're posting about** — Their content tells you what they care about
- **Their likely pain** — Given their role and stage, what's keeping them up?
- **Your connection point** — What can you genuinely comment on?

**Where to look:**
- Their LinkedIn activity (posts, comments, shares)
- Company news (Crunchbase, TechCrunch, press releases)
- Their website (about page, blog, careers)
- Podcasts they've appeared on

**Time investment:** 10-15 minutes per high-value prospect.

This is what separates you from spam.

---

## The Connection Request (LinkedIn)

You have 300 characters. Don't waste them on a pitch.

**The formula:**
> [Specific observation] + [Simple reason to connect]

**Examples:**

> "Following [Company]'s growth — the [specific thing] is smart positioning. Would love to connect."

> "[Their recent post] resonated. Been thinking about the same thing. Happy to connect."

> "Congrats on [news]. Impressive trajectory."

**The rules:**
- No pitching. At all.
- Be specific (prove you looked)
- Keep it human
- No "I'd love to pick your brain"

---

## First Message (After They Accept)

Wait 24-48 hours. Then:

**The formula:**
> [Thanks] + [Bridge to relevance] + [Light value] + [Soft question]

**Example:**

> Thanks for connecting. I've been working at the intersection of [releva...

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