geo-optimization

# GEO: Generative Engine Optimization

Optimize content to appear in AI-powered search engines (ChatGPT, Perplexity, Claude, Google AI Overviews). GEO is about being **parseable, quotable, and authoritative** — not keyword stuffing.

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## Quick Reference

| Goal | Tactic |
|------|--------|
| Get cited in AI answers | Add specific statistics, quotable facts |
| Appear in comparisons | Create definitive comparison tables |
| Answer user questions | Comprehensive FAQ sections |
| Establish entity | Clear first-paragraph definitions |
| Build authority | Third-party mentions, backlinks, freshness signals |

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## GEO vs SEO: Key Differences

| Aspect | Traditional SEO | GEO |
|--------|-----------------|-----|
| Goal | Rank on SERPs | Get cited in AI responses |
| Keywords | Exact match matters | Semantic understanding |
| Content style | Can be promotional | Must be factual, neutral |
| Structure | Headers for scanning | Headers + parseable data |
| Links | Backlinks for authority | Citations + entity mentions |
| Freshness | Helpful | Critical (LLMs prefer recent) |
| Format | Long-form wins | Quotable chunks win |

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## The GEO Audit Checklist

Score each page 0-2 points per item (0=missing, 1=partial, 2=excellent):

### 1. Entity Clarity (Max 10 pts)
- [ ] First paragraph clearly defines what/who the entity is
- [ ] Entity name used consistently throughout
- [ ] Clear category placement ("X is a [type of thing]")
- [ ] Relationship to other known entities stated
- [ ] Wikipedia-style objectivity in tone

### 2. Quotable Facts (Max 10 pts)
- [ ] Specific numbers present (not "many" or "fast")
- [ ] Statistics are current and sourced
- [ ] Claims are concrete and verifiable
- [ ] Key facts in standalone sentences (easy to extract)
- [ ] "By the numbers" or facts section exists

### 3. FAQ Coverage (Max 10 pts)
- [ ] FAQ section exists
- [ ] Questions match how users prompt LLMs
- [ ] Answers are direct and complete
- [ ] FAQ schema markup implemented
- [ ] Co...