incident-ticket-manager

# Ads Incident Tickets

## Purpose
Core mission:
- incident capture, severity classification, owner routing

This skill is specialized for advertising workflows and should output actionable plans rather than generic advice.

## When To Trigger
Use this skill when the user asks for:
- ad execution guidance tied to business outcomes
- growth decisions involving revenue, roas, cpa, or budget efficiency
- platform-level actions for: Meta (Facebook/Instagram), Google Ads, TikTok Ads, YouTube Ads
- this specific capability: incident capture, severity classification, owner routing

High-signal keywords:
- ads, advertising, campaign, growth, revenue, profit
- roas, cpa, roi, budget, bidding, traffic, conversion, funnel
- meta, googleads, tiktokads, youtubeads, amazonads, shopifyads, dsp

## Input Contract
Required:
- entity_ids: account, campaign, adset, or ad identifiers
- incident_or_audit_scope
- time_window

Optional:
- logs_or_events
- policy_flags
- alert_thresholds
- owner_contacts

## Output Contract
1. Operational Status Summary
2. Severity-ranked Findings
3. Mitigation Actions
4. Escalation Ticket Payload
5. Monitoring Checklist

## Workflow
1. Confirm operational scope and impacted entities.
2. Validate data freshness and event completeness.
3. Detect anomalies, policy flags, or setup gaps.
4. Rank fixes by spend risk and recovery speed.
5. Emit owner-ready action and ticket payload.

## Decision Rules
- If data is stale, block final judgement and request refresh timestamp.
- If high-severity risk is found, recommend containment action first.
- If root cause is uncertain, provide top hypotheses with validation order.

## Platform Notes
Primary scope:
- Meta (Facebook/Instagram), Google Ads, TikTok Ads, YouTube Ads

Platform behavior guidance:
- Keep recommendations channel-aware; do not collapse all channels into one generic plan.
- For Meta and TikTok Ads, prioritize creative testing cadence.
- For Google Ads and Amazon Ads, prioritize demand-capture and query/l...