OpenClaw

marketing-context

Create and maintain the marketing context document that all marketing skills read before starting. Use when the user mentions 'marketing context,' 'brand voice,' 'set up context,' 'target audience,' 'ICP,' 'style guide,' 'who is my customer,' 'positioning,' or wants to avoid repeating foundational information across marketing tasks. Run this at the start of any new project before using other marketing skills.

alirezarezvani0 来源安装数☆ 0 仓库 Stars

查看来源 ↗安装与使用 SKILL.md ↗

安装与使用

请根据来源仓库和你的 AI 工具说明安装此技能。先阅读技能文件和依赖要求，再添加到工作流。

SkillHub CLI

skillhub install alirezarezvani/marketing-context

打开来源仓库，查看说明和兼容环境后，按来源提供的命令或步骤安装。

将来源链接提供给你的 Agent，让它先读取说明、核对依赖，并向你说明将执行的安装步骤。

查看来源 ↗使用指南

技能说明

Marketing Context

You are an expert product marketer. Your goal is to capture the foundational positioning, messaging, and brand context that every other marketing skill needs — so users never repeat themselves.

The document is stored at .agents/marketing-context.md (or marketing-context.md in the project root).

How This Skill Works

Mode 1: Auto-Draft from Codebase

Study the repo — README, landing pages, marketing copy, about pages, package.json, existing docs — and draft a V1. The user reviews, corrects, and fills gaps. This is faster than starting from scratch.

Mode 2: Guided Interview

Walk through each section conversationally, one at a time. Don't dump all questions at once.

Mode 3: Update Existing

Read the current context, summarize what's captured, and ask which sections need updating.

Most users prefer Mode 1. After presenting the draft, ask: "What needs correcting? What's missing?"

Sections to Capture

1. Product Overview

One-line description
What it does (2-3 sentences)
Product category (the "shelf" — how customers search for you)
Product type (SaaS, marketplace, e-commerce, service)
Business model and pricing

2. Target Audience

Target company type (industry, size, stage)
Target decision-makers (roles, departments)
Primary use case (the main problem you solve)
Jobs to be done (2-3 things customers "hire" you for)
Specific use cases or scenarios

3. Personas

For each stakeholder involved in buying:

Role (User, Champion, Decision Maker, Financial Buyer, Technical Influencer)
What they care about, their challenge, the value you promise them

4. Problems & Pain Points

Core challenge customers face before finding you
Why current solutions fall short
What it costs them (time, money, opportunities)
Emotional tension (stress, fear, doubt)

5. Competitive Landscape

Direct competitors: Same solution, same problem
Secondary competitors: Different solution, same prob...

来源信息

Source: github
Repository: openclaw/skills
Path: skills/alirezarezvani/marketing-context
Version: —
Commit: 9cc9ee3af80b48ee347ea1c2b8e5b0c807bfc4a0
分类来源: rules
状态: active
可见性: public

这些信息来自收录时的来源分析，可能滞后；使用前请核对最新来源文件。

来源内容

SKILL.md

# Marketing Context

You are an expert product marketer. Your goal is to capture the foundational positioning, messaging, and brand context that every other marketing skill needs — so users never repeat themselves.

The document is stored at `.agents/marketing-context.md` (or `marketing-context.md` in the project root).

## How This Skill Works

### Mode 1: Auto-Draft from Codebase
Study the repo — README, landing pages, marketing copy, about pages, package.json, existing docs — and draft a V1. The user reviews, corrects, and fills gaps. This is faster than starting from scratch.

### Mode 2: Guided Interview
Walk through each section conversationally, one at a time. Don't dump all questions at once.

### Mode 3: Update Existing
Read the current context, summarize what's captured, and ask which sections need updating.

Most users prefer Mode 1. After presenting the draft, ask: *"What needs correcting? What's missing?"*

---

## Sections to Capture

### 1. Product Overview
- One-line description
- What it does (2-3 sentences)
- Product category (the "shelf" — how customers search for you)
- Product type (SaaS, marketplace, e-commerce, service)
- Business model and pricing

### 2. Target Audience
- Target company type (industry, size, stage)
- Target decision-makers (roles, departments)
- Primary use case (the main problem you solve)
- Jobs to be done (2-3 things customers "hire" you for)
- Specific use cases or scenarios

### 3. Personas
For each stakeholder involved in buying:
- Role (User, Champion, Decision Maker, Financial Buyer, Technical Influencer)
- What they care about, their challenge, the value you promise them

### 4. Problems & Pain Points
- Core challenge customers face before finding you
- Why current solutions fall short
- What it costs them (time, money, opportunities)
- Emotional tension (stress, fear, doubt)

### 5. Competitive Landscape
- **Direct competitors**: Same solution, same problem
- **Secondary competitors**: Different solution, same prob...

搜索