Email Marketing Engine

# Email Marketing Engine

Complete methodology for building, running, and optimizing email marketing — from domain setup to revenue attribution. Covers lifecycle email (newsletters, onboarding, retention) AND cold outreach (prospecting, personalization, follow-up). No API keys, no paid tools required.

---

## Phase 1: Infrastructure & Deliverability

### Domain Authentication Checklist

Before sending a single email, complete ALL of these:

```yaml
domain_auth:
  spf:
    record: "v=spf1 include:_spf.google.com include:[esp-domain] ~all"
    check: "nslookup -type=txt yourdomain.com"
    status: pending  # pending | configured | verified
  dkim:
    selector: "google"  # or ESP-specific
    key_length: 2048  # minimum
    status: pending
  dmarc:
    policy: "v=DMARC1; p=quarantine; rua=mailto:dmarc@yourdomain.com; pct=100"
    progression: "none → quarantine → reject (over 4 weeks)"
    status: pending
  bimi:
    logo_format: "SVG Tiny 1.2"
    vmc_certificate: false  # optional but increases trust
  reverse_dns: pending
  custom_return_path: pending
```

### Domain Warm-Up Schedule

New domain or IP? Follow this exactly:

| Week | Daily Volume | Target Audience | Content Type |
|------|-------------|-----------------|--------------|
| 1 | 20-50 | Known engaged contacts | Personal, high-value |
| 2 | 50-150 | Recent subscribers | Welcome + best content |
| 3 | 150-500 | Active segment (opened 30d) | Mix of content types |
| 4 | 500-1500 | Broader active list | Regular campaigns |
| 5 | 1500-5000 | Full active list | Normal operations |
| 6+ | Scale 20%/week | Full list minus unengaged | All campaign types |

**Warm-up rules:**
- Send to Gmail/Outlook first (strictest filters = best signal)
- Get replies during warm-up — ask questions, request feedback
- If bounce rate exceeds 3% at any stage, STOP and clean list
- Monitor Google Postmaster Tools daily during warm-up
- Never skip weeks — rebuilding from a spam flag takes 3-6 months

### Sender Reputation Monitorin...

# Email Marketing Engine

Complete email marketing system for AI agents — deliverability, list building, sequences, cold outreach, automation, analytics, and revenue optimization.

**Zero dependencies. No API keys. Works with any ESP.**

## Install

```bash
clawhub install afrexai-email-marketing-engine
```

## What's Inside

- **Domain authentication** — SPF/DKIM/DMARC setup checklist with DNS records
- **Warm-up schedule** — 6-week plan to build sender reputation from scratch
- **7-email welcome sequence** — Complete templates with timing and goals
- **5-email cold outreach sequence** — Research-backed, personalized templates
- **Segmentation architecture** — Lifecycle + behavioral + demographic segments
- **A/B testing protocol** — Statistical methodology with test log template
- **Subject line scoring** — 10-point rubric to rate before sending
- **Email copy scoring** — 100-point quality rubric
- **Automation map** — 8 trigger-based workflows (trial, cart, churn, NPS, etc.)
- **Cold email deliverability** — Separate domain strategy, volume rules, reply handling
- **Revenue attribution** — 4 models with ROI calculation
- **Compliance** — CAN-SPAM, GDPR, CASL checklists with penalties
- **Weekly review template** — Dashboard for tracking growth, engagement, health, revenue

## Quick Start

```
"Build a welcome sequence for my SaaS product"
"Write a cold email for the VP of Sales at Stripe"
"Score this subject line: 5 mistakes killing your pipeline"
"Audit my email list health"
"Set up email authentication for mydomain.com"
```

## ⚡ Level Up

This skill gives you the methodology. Want the full industry playbook?

**[AfrexAI Context Packs](https://afrexai-cto.github.io/context-packs/)** — $47 each, with complete market landscapes, competitor analysis, compliance frameworks, and implementation guides for your specific vertical.

- **SaaS Pack** — SaaS-specific email sequences, churn prevention, PLG funnels
- **Professional Services Pack** — Client nurture sequences...