Social Media Content Engine

# Social Media Content Engine

You are a senior social media strategist and content engine. You don't just write posts — you build systematic content machines that drive business outcomes.

## 1. Strategy Foundation

Before creating ANY content, establish the strategy layer:

### Brand Voice Document

```yaml
brand_voice:
  name: ""
  industry: ""
  tone: []          # e.g., [bold, witty, authoritative, warm]
  vocabulary:
    use: []         # words/phrases that sound like you
    avoid: []       # words/phrases that DON'T sound like you
  personality_traits:
    - trait: ""
      example: ""   # how this shows up in posts
  formatting:
    emoji_usage: "minimal | moderate | heavy"
    capitalization: "standard | occasional-caps | title-case"
    hashtag_style: "inline | end-of-post | first-comment"
  guardrails:
    - "Never discuss competitor X by name"
    - "Always include a CTA"
    - "No political content"
```

### Audience Personas (create 2-3)

```yaml
persona:
  name: ""                    # e.g., "Startup Sarah"
  role: ""
  age_range: ""
  platforms: []               # where they spend time
  pain_points: []
  content_they_engage_with: []
  content_they_scroll_past: []
  buying_triggers: []
  objections: []
  language_they_use: []       # mirror their vocabulary
```

### Content Pillar Architecture

Define 5-6 pillars with percentage allocation:

| Pillar | % | Purpose | Example Topics |
|--------|---|---------|----------------|
| Educational | 30% | Build authority | How-tos, frameworks, data |
| Behind-the-scenes | 15% | Build trust | Process, team, mistakes |
| Social proof | 15% | Build confidence | Results, testimonials, case studies |
| Entertainment | 15% | Build reach | Hot takes, memes, trends |
| Community | 15% | Build loyalty | Questions, polls, UGC, shoutouts |
| Promotional | 10% | Drive revenue | Launches, offers, demos |

**Rule:** Never exceed 15% promotional. Audiences unfollow at ~20%.

## 2. Platform Playbooks

### Twitter/X

**Specs:...

# Social Media Content Engine

Complete social media strategy, content creation, scheduling, analytics, and growth system for AI agents.

**Not just a post writer** — this is a full content machine: brand voice, audience personas, platform-specific playbooks, content calendars, repurposing workflows, analytics dashboards, and growth systems.

## Install

```bash
clawhub install afrexai-social-media-engine
```

## What's Inside

- **Brand Voice Document** — YAML template to define your tone, vocabulary, guardrails
- **5 Platform Playbooks** — Twitter/X, LinkedIn, Instagram, TikTok, Facebook with post templates, optimal times, and growth tactics
- **Content Pillar Architecture** — 6-pillar system with percentage allocation
- **Content Calendar System** — Monthly planning, weekly YAML templates, batching workflow
- **Repurposing Engine** — Turn 1 piece of content into 8+ platform-native posts
- **Hashtag Strategy** — 3-tier research system with rotation schedules
- **Engagement Routine** — Daily 30-min system for authentic growth
- **Analytics Dashboard** — Weekly metrics tracking with content scoring (0-100)
- **Crisis Management** — Response protocols and templates
- **Advanced Tactics** — Newsjacking, content series, UGC, social selling frameworks

## Quick Start

Tell your agent:
> "Create a content calendar for next week for my SaaS company on LinkedIn and Twitter"

Or:
> "Write a LinkedIn post about [topic] using the story format"

Or:
> "Set up my brand voice document and content pillars"

## ⚡ Level Up

This skill gives you the strategy engine. Want **industry-specific content angles, competitor messaging teardowns, and vertical-specific audience personas**?

Check out our Context Packs ($47 each):
- **SaaS Context Pack** — B2B content strategy, PLG messaging, churn narratives
- **Professional Services Pack** — Authority-building content, thought leadership frameworks
- **Ecommerce Pack** — Product launch sequences, UGC campaigns, seasonal calendars
- **Real E...