OpenClaw

brand-voice

Define and store your brand voice profile for consistent content generation. Captures writing style, vocabulary patterns, tone preferences, and content rules. Use when generating content that matches your voice, onboarding a new content workflow, or ensuring consistency across platforms.

dimitripantzos0 source installs☆ 0 Repository stars

View source ↗Installation SKILL.md ↗

Installation

Follow the repository instructions for this skill and your agent. Review the files and dependencies before adding it to your workflow.

SkillHub CLI

skillhub install dimitripantzos/brand-voice-profile

Inspect the source and compatibility requirements, then follow its installation steps.

Give your agent the source link and ask it to inspect instructions and dependencies before explaining the installation steps.

View source ↗Guides

Skill instructions

Brand Voice

Store your writing style so AI-generated content sounds like you, not a robot.

Quick Start

Create Your Voice Profile

Talk to your agent naturally:

"Let's set up my brand voice. I write casually, use short sentences, and like to make technical topics accessible. I never use corporate jargon. My audience is indie developers and solopreneurs."

The agent should then:

Ask follow-up questions to understand your style
Create a profile at brand-voice/profile.json
Use it when generating content for you

Profile Structure

{
  "name": "Your Brand",
  "created": "2026-02-22",
  "updated": "2026-02-22",
  
  "voice": {
    "tone": "casual, direct, slightly irreverent",
    "personality": ["helpful", "opinionated", "no-BS"],
    "formality": "informal",
    "humor": "dry wit, occasional sarcasm"
  },
  
  "writing": {
    "sentenceLength": "short to medium, punchy",
    "paragraphLength": "2-3 sentences max",
    "structure": "lead with the point, then explain",
    "formatting": ["use headers", "bullet points over paragraphs", "bold key phrases"]
  },
  
  "vocabulary": {
    "use": ["ship", "build", "hack", "vibe", "solid"],
    "avoid": ["utilize", "leverage", "synergy", "best practices", "learnings"],
    "jargon": "minimal, explain when used",
    "contractions": true
  },
  
  "audience": {
    "who": "indie developers, solopreneurs, tech-curious founders",
    "assumes": "basic technical literacy",
    "explains": "complex concepts simply"
  },
  
  "content": {
    "topics": ["AI", "automation", "building in public", "productivity"],
    "avoid": ["politics", "controversial takes without data"],
    "cta_style": "soft, value-first",
    "hashtags": "minimal, 1-3 max"
  },
  
  "platforms": {
    "twitter": {
      "maxLength": 280,
      "style": "punchy, hook-first",
      "threads": "use for longer ideas, 3-7 tweets"
    },
    "linkedin": {
      "style": "slightly more professional but still human",
      "formatting...

Source information

Source: github
Repository: openclaw/skills
Path: skills/dimitripantzos/brand-voice-profile
Version: —
Commit: 4c98fcbb4531dbc37e7cafd4e138b95d14da306b
Classification source: rules
Status: active
Visibility: public

These signals come from indexed source analysis and may lag behind changes. Check the current source files.

Extracted content

SKILL.md

# Brand Voice

Store your writing style so AI-generated content sounds like you, not a robot.

## Quick Start

### Create Your Voice Profile

Talk to your agent naturally:

> "Let's set up my brand voice. I write casually, use short sentences, and like to make technical topics accessible. I never use corporate jargon. My audience is indie developers and solopreneurs."

The agent should then:
1. Ask follow-up questions to understand your style
2. Create a profile at `brand-voice/profile.json`
3. Use it when generating content for you

## Profile Structure

```json
{
  "name": "Your Brand",
  "created": "2026-02-22",
  "updated": "2026-02-22",
  
  "voice": {
    "tone": "casual, direct, slightly irreverent",
    "personality": ["helpful", "opinionated", "no-BS"],
    "formality": "informal",
    "humor": "dry wit, occasional sarcasm"
  },
  
  "writing": {
    "sentenceLength": "short to medium, punchy",
    "paragraphLength": "2-3 sentences max",
    "structure": "lead with the point, then explain",
    "formatting": ["use headers", "bullet points over paragraphs", "bold key phrases"]
  },
  
  "vocabulary": {
    "use": ["ship", "build", "hack", "vibe", "solid"],
    "avoid": ["utilize", "leverage", "synergy", "best practices", "learnings"],
    "jargon": "minimal, explain when used",
    "contractions": true
  },
  
  "audience": {
    "who": "indie developers, solopreneurs, tech-curious founders",
    "assumes": "basic technical literacy",
    "explains": "complex concepts simply"
  },
  
  "content": {
    "topics": ["AI", "automation", "building in public", "productivity"],
    "avoid": ["politics", "controversial takes without data"],
    "cta_style": "soft, value-first",
    "hashtags": "minimal, 1-3 max"
  },
  
  "platforms": {
    "twitter": {
      "maxLength": 280,
      "style": "punchy, hook-first",
      "threads": "use for longer ideas, 3-7 tweets"
    },
    "linkedin": {
      "style": "slightly more professional but still human",
      "formatting...