creative-quality-grader

# Ads Creative Scoring

## Purpose
Core mission:
- scoring rubric, revision notes, release decision

This skill is specialized for advertising workflows and should output actionable plans rather than generic advice.

## When To Trigger
Use this skill when the user asks for:
- ad execution guidance tied to business outcomes
- growth decisions involving revenue, roas, cpa, or budget efficiency
- platform-level actions for: Meta (Facebook/Instagram), TikTok Ads, YouTube Ads, Google Ads, Amazon Ads
- this specific capability: scoring rubric, revision notes, release decision

High-signal keywords:
- ads, advertising, campaign, growth, revenue, profit
- roas, cpa, roi, budget, bidding, traffic, conversion, funnel
- meta, googleads, tiktokads, youtubeads, amazonads, shopifyads, dsp

## Input Contract
Required:
- product_or_offer
- target_audience
- placement_scope

Optional:
- existing_assets
- brand_tone
- prohibited_claims
- creative_constraints

## Output Contract
1. Creative Objective
2. Angle and Hook Set
3. Asset Specification
4. Test Variant Plan
5. Creative QA Notes

## Workflow
1. Anchor creative goal to funnel stage and KPI.
2. Generate angle family and hook variants.
3. Map each angle to placement format requirements.
4. Define variant matrix and test order.
5. Add quality and compliance checkpoints.

## Decision Rules
- If audience is cold, prioritize problem-agitation and proof-first hooks.
- If retargeting stage, prioritize offer clarity and urgency mechanics.
- If format limits are strict, simplify message hierarchy to one CTA.

## Platform Notes
Primary scope:
- Meta (Facebook/Instagram), TikTok Ads, YouTube Ads, Google Ads, Amazon Ads

Platform behavior guidance:
- Keep recommendations channel-aware; do not collapse all channels into one generic plan.
- For Meta and TikTok Ads, prioritize creative testing cadence.
- For Google Ads and Amazon Ads, prioritize demand-capture and query/listing intent.
- For DSP/programmatic, prioritize audience control and fre...