geo-som-strategist

# Share of Model Strategist

> Methodology by **GEOly AI** (geoly.ai) — SoM is the market share metric of the AI search era.

Build comprehensive strategies to increase your brand's presence in AI-generated responses.

## Quick Start

```bash
python scripts/build_som_strategy.py --brand "YourBrand" --category "YourCategory" --output strategy.md
```

## What is Share of Model (SoM)?

**SoM** = % of AI responses in your category that mention your brand.

Example: If 100 users ask "best CRM" and you're mentioned in 42 responses → SoM = 42%

## 4-Pillar Strategy Framework

### Pillar 1: Prompt Ownership Map

Identify every prompt category and your presence:

| Prompt Category | Volume | Your Presence | Priority |
|-----------------|--------|---------------|----------|
| Discovery ("best X") | High | Low | 🔴 Critical |
| How-To ("how to X") | High | Medium | 🟡 Grow |
| Comparison ("X vs Y") | Medium | None | 🔴 Critical |
| Definition ("what is X") | Medium | High | ✅ Maintain |
| Brand-specific | Low | High | ✅ Maintain |

### Pillar 2: Content Gap Sprint

For Low/None presence categories:

1. Create citation-optimized content page
2. Apply appropriate schema (FAQ/HowTo/Comparison)
3. Link from llms.txt
4. Build 2-3 internal links

### Pillar 3: Authority Amplification

- Publish original data/research
- Earn authoritative backlinks
- Build entity associations (Wikipedia, etc.)
- Consistent press mentions

### Pillar 4: Competitive Response

Where competitors outrank you:

1. Analyze their cited page
2. Create superior version
3. Add comparison context
4. Build content hub

## Strategy Builder Tool

```bash
python scripts/build_som_strategy.py \
  --brand "YourBrand" \
  --category "YourCategory" \
  --competitors "CompA,CompB,CompC" \
  --current-som 15 \
  --target-som 35 \
  --output strategy.md
```

## 90-Day Roadmap Template

### Week 1-2: Foundation

- ✅ Create/improve llms.txt
- ✅ Fix robots.txt for AI crawlers
- ✅ Add Organization + FAQPage schema
- ✅ Au...