cmo-ads-helper

# CMO Helper

## Purpose
Core mission:
- Parse top-level business goals (revenue, profit, cashflow) into executable growth paths.
- Simulate budget allocation and channel structure with ROAS and LTV forecasts.
- Produce quarterly and annual growth strategy with risk alerts.
- Generate board-ready growth reports.

## When To Trigger
Use this skill when the user asks for:
- annual or quarterly growth planning
- high-level budget allocation by channel
- ROAS/LTV forecast and risk evaluation
- CMO report narratives for leadership updates

High-signal keywords:
- growth, revenue, profit, roi, roas, ltv
- ads, media, campaign, forecast, model, allocation
- strategy, budget, dashboard, report, predict

## Input Contract
Required:
- business_targets: revenue_target, profit_target, cashflow_target
- planning_horizon: quarter or year
- budget_pool: total budget and flexibility range
- current_mix: channel spend and KPI baseline

Optional:
- market_constraints
- hiring_or_resource_limits
- inventory_or_supply_constraints
- risk_tolerance

## Output Contract
1. Executive Goal Decomposition
2. Growth Path by Quarter (or month)
3. Channel Allocation Simulation (base/upside/downside)
4. ROAS/LTV Forecast Assumptions and outputs
5. Risk Radar and Mitigation Plan
6. CMO Report Outline

## Workflow
1. Normalize top goals into quantifiable KPI tree.
2. Build growth path candidates by objective priority.
3. Simulate channel budget structure under multiple scenarios.
4. Forecast ROAS and LTV under attribution assumptions.
5. Flag risks and attach mitigation owners.
6. Export leadership-ready summary.

## Decision Rules
- If cashflow is constrained, prioritize payback speed over max scale.
- If profit target conflicts with growth target, optimize blended margin first.
- If uncertainty is high, widen confidence ranges and use staged budget release.
- If one channel dominates risk, cap exposure and add redundancy channels.

## Platform Notes
Primary scope:
- Meta (Facebook/Instagram), Goog...