website-seo

# Website SEO — Universal On-Page Optimization System

## What This Skill Does

Guides you through a complete website SEO audit and optimization process. Covers on-page elements, technical fundamentals, schema markup, and an ongoing optimization strategy that compounds over time.

## How to Use This Skill

**Input format:**
```
WEBSITE URL: [Your website]
CMS: [WordPress / Webflow / Squarespace / Shopify / Custom]
NICHE: [Your industry]
TARGET LOCATION: [Local / National / Global]
PRIORITY PAGES: [Homepage / Service pages / Blog / Product pages]
CURRENT ISSUES: [Known issues or "unknown — need full audit"]
GOAL: [Rank for specific keywords / Improve existing rankings / Fix technical issues]
```

---

## Phase 1: Page-Level Optimization

### Title Tag Optimization

**Formula:** `Primary Keyword — Secondary Keyword | Brand Name`

```
Rules:
- 50-60 characters maximum
- Primary keyword as close to the beginning as possible
- Each page must have a UNIQUE title
- Make it compelling for humans, not just crawlers

Bad: "Home | Company Name"
Good: "Personal Training Rotterdam — 1-on-1 Coaching | Brand Name"
```

### Meta Description Optimization

**Formula:** `[Benefit] + [Primary keyword] + [CTA]`

```
Rules:
- 150-160 characters
- Include primary keyword naturally
- Include a call-to-action
- Each page must have a UNIQUE meta description
- Think of it as a micro-ad for your page in search results

Prompt to generate:
"Write a meta description for a [PAGE TYPE] page about [TOPIC] for [BRAND NAME].
Primary keyword: [KEYWORD]. Audience: [AUDIENCE].
Max 155 characters. Include a benefit + soft CTA."
```

### Header Structure (H1-H6)

```
Rules:
- ONE H1 per page — contains primary keyword
- H2s: section headers — contain secondary/LSI keywords
- H3s: subsections
- Never skip levels (don't go H1 → H3)
- Headers should describe the content below them accurately

Audit prompt:
"Review the heading structure of this page: [paste page content]
Identify: missing H1, keyword opportun...