Afrexai Ad Ops

# Ad Ops & Cross-Channel Advertising Agent

Autonomous advertising operations framework for AI agents managing campaigns across Google Ads, Meta, LinkedIn, TikTok, and programmatic.

## What This Skill Does

Turns your agent into an ad ops manager that can plan, audit, optimize, and report on cross-channel advertising — without touching a dashboard.

## Capabilities

### Campaign Architecture
- **Channel Selection Matrix** — Score 8 channels (Google Search, Display, Meta, Instagram, LinkedIn, TikTok, Programmatic, YouTube) across 6 factors: CPL range, intent level, audience precision, creative complexity, minimum viable budget, time-to-signal
- **Budget Allocation Framework** — 70/20/10 rule: 70% proven channels, 20% scaling channels, 10% experimental. Rebalance weekly based on CPA trends
- **Campaign Naming Convention** — `{brand}_{channel}_{objective}_{audience}_{geo}_{date}` — enforced across all platforms for clean reporting

### Performance Audit (Run Weekly)
1. **Spend Efficiency** — Flag any campaign with CPA >2x target or ROAS <1.5x
2. **Budget Pacing** — Alert if any channel is >110% or <80% of weekly pace
3. **Creative Fatigue** — Flag ads with CTR decline >20% over 14 days
4. **Audience Overlap** — Identify cross-channel audience collision (Meta + Google remarketing competing)
5. **Landing Page Alignment** — Check bounce rate by ad-to-page combination; flag >65%

### Optimization Playbook
| Signal | Action | Timeline |
|--------|--------|----------|
| CPA rising, CTR stable | Audience fatigue — refresh targeting | 48 hours |
| CPA rising, CTR falling | Creative fatigue — new variants | 24 hours |
| High CTR, low conversion | Landing page mismatch — A/B test | 72 hours |
| Low impression share | Budget cap or bid floor — increase or restructure | Same day |
| One channel dominates ROAS | Scale budget 20% weekly until CPA ceiling | Weekly |

### Budget Framework by Company Size

| Company Size | Monthly Ad Budget | Channels | Expected Pipeline |
|----------...

# Ad Ops & Cross-Channel Advertising Agent

Turn your AI agent into an autonomous ad ops manager. Campaign architecture, budget allocation, performance auditing, optimization playbooks, and reporting — across Google, Meta, LinkedIn, TikTok, YouTube, and programmatic.

## What's Inside

- **Channel Selection Matrix** — 8 channels scored across 6 factors
- **Budget Allocation Framework** — 70/20/10 rule with weekly rebalancing
- **Performance Audit Checklist** — 5 weekly checks (spend efficiency, pacing, creative fatigue, audience overlap, landing page alignment)
- **Optimization Playbook** — Signal → action mapping with timelines
- **2026 B2B Benchmarks** — CPC, CPL, CTR, conversion rate by channel
- **Budget Framework** — By company size ($2K to $100K+/mo)
- **Weekly Reporting Template** — Copy-paste ready
- **7 Budget-Burning Mistakes** — With fixes
- **Industry Ad Strategy** — Top channels, key metrics, budget sweet spots for 10 verticals

## Who It's For

Marketing teams, growth operators, and AI agents managing paid acquisition. Works with any ad platform combination.

## Quick Start

Point your agent at SKILL.md. It will use the frameworks to plan campaigns, audit performance, flag waste, and generate reports.

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