afrexai-copywriting-mastery

# Copywriting Mastery

Complete copywriting system — from research to revision. Write copy that converts for landing pages, emails, ads, UX, sales pages, video scripts, and any user-facing text.

## Quick Copy Health Check

Run `/copy-check` on any draft:

| # | Check | Pass? |
|---|-------|-------|
| 1 | Does the headline pass the "so what?" test? | |
| 2 | Is the reader's #1 objection addressed? | |
| 3 | Can a 12-year-old understand it? | |
| 4 | Is there ONE clear CTA per section? | |
| 5 | Does it lead with benefit, not feature? | |
| 6 | Would you stop scrolling for this? | |
| 7 | Is every sentence earning its place? | |
| 8 | Does it sound like a human wrote it? | |

Score: X/8. Below 6 = rewrite before publishing.

---

## Phase 1: Research Before Writing

Never write cold. Every piece of copy starts with research.

### Customer Voice Mining

Where to find real language your audience uses:

| Source | What to extract | Priority |
|--------|----------------|----------|
| Amazon reviews (competing products) | Frustrations, desired outcomes, exact phrases | 🔴 High |
| Reddit/forums in your niche | Problems described in their own words | 🔴 High |
| Support tickets / chat logs | Common questions, confusion points, language | 🔴 High |
| Sales call transcripts | Objections, decision triggers, deal-breakers | 🔴 High |
| Competitor landing pages | Claims, positioning, gaps they miss | 🟡 Medium |
| Social comments on competitor posts | Complaints, wishes, unmet needs | 🟡 Medium |
| Survey responses | Self-described goals and frustrations | 🟡 Medium |

### Voice-of-Customer Brief

```yaml
audience:
  who: "[specific person, not demographic]"
  current_state: "[what life/work looks like now]"
  desired_state: "[what they want it to look like]"
  biggest_frustration: "[in their exact words]"
  trigger_event: "[what makes them search for a solution NOW]"

messaging:
  primary_desire: "[the one outcome they'd pay anything for]"
  top_3_objections:
    - "[objection...

# Copywriting Mastery ✍️

Complete copywriting system for AI agents — research, write, edit, and optimize copy that converts. Landing pages, emails, ads, UX, sales pages, video scripts, and brand voice.

## Install

```bash
clawhub install afrexai-copywriting-mastery
```

## What You Get

- **27KB of actionable methodology** — not tips, not bullet points, a complete system
- 8-point copy health check for instant draft assessment
- Voice-of-customer research framework with mining sources
- 8 proven headline formulas with quality scoring
- 5 core copy frameworks (PAS, AIDA, BAB, 4U, PASTOR) with full examples
- Copy templates for 7 mediums: landing pages, emails, ads, UX, sales pages, video scripts, pricing pages
- Brand voice definition system with consistency checker
- 3-pass editing method with tightening techniques
- Conversion optimization: CTA rules, A/B testing priorities, pricing page copy
- 4 ready-to-adapt swipe file templates (welcome email, cold outreach, testimonial request, feature announcement)
- 100-point copy scoring rubric across 8 weighted dimensions
- Industry-specific guides: SaaS, Ecommerce, Professional Services, Healthcare
- Advanced techniques: storytelling, anchoring, future pacing, ethical urgency
- 10 common mistakes with specific fixes
- 12 natural language commands
- Zero dependencies — works with any AI agent

## Quick Start

```
/copy-check          → Audit any draft in 30 seconds
/headline [topic]    → Get 10 scored headline options
/landing-page [product] → Full landing page copy structure
/email cold [topic]  → Cold outreach email with framework
/rewrite [text]      → Tighten and improve existing copy
/score [text]        → 0-100 quality score with breakdown
```

## ⚡ Level Up

This free skill covers methodology. For industry-specific copy frameworks, objection libraries, and conversion playbooks:

**[$47 Context Packs](https://afrexai-cto.github.io/context-packs/)** — Deep-dive packs for SaaS, Ecommerce, Healthcare, Legal, Fintech,...