OpenClaw

competitive-intel

Systematic competitor tracking that feeds CMO positioning, CRO battlecards, and CPO roadmap decisions. Use when analyzing competitors, building sales battlecards, tracking market moves, positioning against alternatives, or when user mentions competitive intelligence, competitive analysis, competitor research, battlecards, win/loss, or market positioning.

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安装与使用

请根据来源仓库和你的 AI 工具说明安装此技能。先阅读技能文件和依赖要求，再添加到工作流。

SkillHub CLI

skillhub install alirezarezvani/c-suite-competitive-intel

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技能说明

Competitive Intelligence

Systematic competitor tracking. Not obsession — intelligence that drives real decisions.

Keywords

competitive intelligence, competitor analysis, battlecard, win/loss analysis, competitive positioning, competitive tracking, market intelligence, competitor research, SWOT, competitive map, feature gap analysis, competitive strategy

Quick Start

/ci:landscape         — Map your competitive space (direct, indirect, future)
/ci:battlecard [name] — Build a sales battlecard for a specific competitor
/ci:winloss           — Analyze recent wins and losses by reason
/ci:update [name]     — Track what a competitor did recently
/ci:map               — Build competitive positioning map

Framework: 5-Layer Intelligence System

Layer 1: Competitor Identification

Direct competitors: Same ICP, same problem, comparable solution, similar price point. Indirect competitors: Same budget, different solution (including "do nothing" and "build in-house"). Future competitors: Well-funded startups in adjacent space; large incumbents with stated roadmap overlap.

The 2x2 Threat Matrix:

	Same ICP	Different ICP
Same problem	Direct threat	Adjacent (watch)
Different problem	Displacement risk	Ignore for now

Update this quarterly. Who's moved quadrants?

Layer 2: Tracking Dimensions

Track these 8 dimensions per competitor:

Dimension	Sources	Cadence
Product moves	Changelog, G2/Capterra reviews, Twitter/LinkedIn	Monthly
Pricing changes	Pricing page, sales call intel, customer feedback	Triggered
Funding	Crunchbase, TechCrunch, LinkedIn	Triggered
Hiring signals	LinkedIn job postings, Indeed	Monthly
Partnerships	Press releases, co-marketing	Triggered
Customer wins	Case studies, review sites, LinkedIn	Monthly
Customer losses	Win/loss interviews, churned accounts	Ong...

来源信息

Source: github
Repository: openclaw/skills
Path: skills/alirezarezvani/c-suite-competitive-intel
Version: —
Commit: 972a5fbcb8daccde8482438da851047d0823d17e
分类来源: rules
状态: active
可见性: public

这些信息来自收录时的来源分析，可能滞后；使用前请核对最新来源文件。

来源内容

SKILL.md

# Competitive Intelligence

Systematic competitor tracking. Not obsession — intelligence that drives real decisions.

## Keywords
competitive intelligence, competitor analysis, battlecard, win/loss analysis, competitive positioning, competitive tracking, market intelligence, competitor research, SWOT, competitive map, feature gap analysis, competitive strategy

## Quick Start

```
/ci:landscape         — Map your competitive space (direct, indirect, future)
/ci:battlecard [name] — Build a sales battlecard for a specific competitor
/ci:winloss           — Analyze recent wins and losses by reason
/ci:update [name]     — Track what a competitor did recently
/ci:map               — Build competitive positioning map
```

## Framework: 5-Layer Intelligence System

### Layer 1: Competitor Identification

**Direct competitors:** Same ICP, same problem, comparable solution, similar price point.
**Indirect competitors:** Same budget, different solution (including "do nothing" and "build in-house").
**Future competitors:** Well-funded startups in adjacent space; large incumbents with stated roadmap overlap.

**The 2x2 Threat Matrix:**

| | Same ICP | Different ICP |
|---|---|---|
| **Same problem** | Direct threat | Adjacent (watch) |
| **Different problem** | Displacement risk | Ignore for now |

Update this quarterly. Who's moved quadrants?

### Layer 2: Tracking Dimensions

Track these 8 dimensions per competitor:

| Dimension | Sources | Cadence |
|-----------|---------|---------|
| **Product moves** | Changelog, G2/Capterra reviews, Twitter/LinkedIn | Monthly |
| **Pricing changes** | Pricing page, sales call intel, customer feedback | Triggered |
| **Funding** | Crunchbase, TechCrunch, LinkedIn | Triggered |
| **Hiring signals** | LinkedIn job postings, Indeed | Monthly |
| **Partnerships** | Press releases, co-marketing | Triggered |
| **Customer wins** | Case studies, review sites, LinkedIn | Monthly |
| **Customer losses** | Win/loss interviews, churned accounts | Ong...

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