media-strategy-planner

# Ads Media Strategy

## Purpose
Core mission:
- objective mapping, channel mix, budget allocation

This skill is specialized for advertising workflows and should output actionable plans rather than generic advice.

## When To Trigger
Use this skill when the user asks for:
- ad execution guidance tied to business outcomes
- growth decisions involving revenue, roas, cpa, or budget efficiency
- platform-level actions for: Meta (Facebook/Instagram), Google Ads, TikTok Ads, YouTube Ads, Amazon Ads, Shopify Ads, DSP/programmatic
- this specific capability: objective mapping, channel mix, budget allocation

High-signal keywords:
- ads, advertising, campaign, growth, revenue, profit
- roas, cpa, roi, budget, bidding, traffic, conversion, funnel
- meta, googleads, tiktokads, youtubeads, amazonads, shopifyads, dsp

## Input Contract
Required:
- objective: growth target and KPI priority
- budget_frame: test budget and scale budget
- channel_scope: channels to include

Optional:
- audience_segments
- creative_inventory
- seasonality_window
- policy_constraints

## Output Contract
1. Strategy Snapshot
2. Channel Role Definition
3. Budget and Bidding Plan
4. Test Matrix
5. Scale and Kill Rules

## Workflow
1. Define objective hierarchy (primary and secondary KPI).
2. Assign channel roles by funnel stage.
3. Allocate budget by expected signal and risk.
4. Design test cells and learning windows.
5. Set scale, hold, and stop rules.

## Decision Rules
- If KPI conflict exists, prioritize revenue efficiency over volume.
- If channel evidence is weak, allocate minimum test budget first.
- If audience is broad, start with modular creatives and layered targeting.

## Platform Notes
Primary scope:
- Meta (Facebook/Instagram), Google Ads, TikTok Ads, YouTube Ads, Amazon Ads, Shopify Ads, DSP/programmatic

Platform behavior guidance:
- Keep recommendations channel-aware; do not collapse all channels into one generic plan.
- For Meta and TikTok Ads, prioritize creative testing cadence.
- Fo...