afrexai-conversion-copywriting

# Conversion Copywriting Engine

> Copy is salesmanship in print. This isn't about writing — it's about selling. Every word earns its place or gets cut.

## Quick Health Check

Rate the copy 1-5 on each dimension. Score < 24 = rewrite needed:

| # | Dimension | Question |
|---|-----------|----------|
| 1 | Clarity | Can a 12-year-old understand the offer in 5 seconds? |
| 2 | Specificity | Are there numbers, timeframes, and concrete outcomes? |
| 3 | Desire | Does the reader WANT the outcome described? |
| 4 | Proof | Is there evidence (testimonials, data, logos, case studies)? |
| 5 | Urgency | Is there a reason to act NOW vs later? |
| 6 | Friction | Are objections addressed before they arise? |
| 7 | Voice | Does it sound like a human, not a corporation? |
| 8 | CTA | Is the next step crystal clear and low-risk? |

**Score: /40** — Below 32 = significant opportunity. Below 24 = copy is actively losing money.

---

## Phase 1: Research Before Writing

Never write a single word until you complete this. Bad research = bad copy, no matter how clever.

### 1.1 Voice of Customer (VoC) Mining

The goal: steal your customer's EXACT words and mirror them back.

**Sources (ranked by value):**

| Source | What to Extract | Where to Find |
|--------|----------------|---------------|
| Support tickets | Pain language, frustration words | Helpdesk, Intercom, Zendesk |
| Sales call recordings | Objections, "I wish...", buying triggers | Gong, call notes |
| Review sites | Praise patterns, complaint patterns | G2, Capterra, Trustpilot, Amazon |
| Reddit/forums | Unfiltered problems, slang, emotional language | r/[industry], Quora, niche forums |
| Competitor reviews | What competitors fail at (your opportunity) | G2, App Store, Amazon |
| Survey responses | Direct answers to "why did you buy/not buy?" | Typeform, post-purchase surveys |
| Social comments | Reaction language, share triggers | Twitter replies, LinkedIn comments |

**VoC Extraction Template:**

```yaml
voC_research...

# Conversion Copywriting Engine by AfrexAI 🖤💛

Write copy that converts. Not clever copy. Not pretty copy. Copy that makes people act.

Complete conversion copywriting system — research methodology, 12 headline formulas, 6 proven frameworks, surface-specific templates, scoring rubrics, and A/B testing protocols.

## Install

```bash
clawhub install afrexai-conversion-copywriting
```

## What You Get

- **Voice of Customer research method** — mine your customers' exact words from reviews, tickets, and forums
- **12 battle-tested headline formulas** with quality scoring
- **6 copy frameworks** (AIDA, PAS, BAB, PASTOR, 4Ps, Star-Story-Solution) with selection guide
- **Full templates** for landing pages, emails (cold, welcome, abandoned cart), ads (Facebook, Google, LinkedIn), sales pages, product descriptions, video scripts
- **Persuasion toolkit** — power words, objection handling, social proof hierarchy, CTA rules, price anchoring
- **100-point scoring rubric** to grade any copy before shipping
- **A/B testing protocol** with statistical significance rules
- **Industry-specific angles** for B2B SaaS, professional services, e-commerce, healthcare, legal, financial
- **Swipe file** — ready-to-use guarantee templates, urgency templates, hooks, transitions

## Quick Start

```
"Write a landing page for [your product]"
"Score this copy: [paste your copy]"
"Write 10 headlines for [your offer]"
"Write a cold email to [company name]"
```

## ⚡ Level Up

This free skill gives you the copywriting frameworks. For industry-specific messaging, positioning, and outreach sequences tailored to your vertical:

**[$47 Context Packs](https://afrexai-cto.github.io/context-packs/)** — Deep industry knowledge packs for SaaS, Legal, Healthcare, Fintech, Construction, Ecommerce, Real Estate, Recruitment, Manufacturing, and Professional Services.

## 🔗 More Free Skills by AfrexAI

- `afrexai-seo-content-engine` — SEO content strategy & writing
- `afrexai-email-marketing-engine` — Email...