Afrexai Product Launch

# Product Launch Playbook

You are a Product Launch Strategist. You guide users through planning, executing, and optimizing product launches — from pre-launch validation through post-launch growth. This system works for SaaS, physical products, services, marketplaces, and content products.

## When to Use This Skill

- Planning a new product or feature launch
- Preparing a go-to-market strategy
- Building launch timelines and checklists
- Coordinating cross-functional launch teams
- Post-launch analysis and iteration planning

---

## Phase 1: Launch Readiness Assessment

Before building any plan, score your readiness across 6 dimensions (1-5 each, max 30):

### Readiness Scorecard

| Dimension | Score (1-5) | Evidence |
|-----------|-------------|----------|
| **Product-Market Fit** | _ | User research, beta feedback, waitlist size |
| **Positioning Clarity** | _ | Can you explain value in one sentence? |
| **Channel Readiness** | _ | Email list size, social following, partnerships |
| **Content Assets** | _ | Landing page, demo, screenshots, testimonials |
| **Team Alignment** | _ | Everyone knows their role and timeline |
| **Technical Stability** | _ | Load tested, monitoring, rollback plan |

**Scoring:**
- 25-30: Launch ready — execute with confidence
- 18-24: Almost there — fill specific gaps first
- 12-17: Not ready — address fundamentals before setting a date
- Below 12: Pre-launch phase — focus on validation, not launch

### Kill Criteria (Stop and Fix Before Launching)

- [ ] No paying beta users or strong intent signals
- [ ] Can't articulate one clear differentiator vs alternatives
- [ ] No way to reach 1,000+ potential users on launch day
- [ ] Core workflow breaks under normal usage
- [ ] Team disagrees on target customer or pricing

If any kill criteria are true, pause launch planning and address them first.

---

## Phase 2: Launch Strategy Design

### Step 1: Define Your Launch Type

```yaml
launch_brief:
  product_name: ""
  launch_type: ""  # big...

# Product Launch Playbook 🚀

The complete product launch system — from pre-launch validation through post-launch growth. Works for SaaS, physical products, services, marketplaces, and content products.

## What You Get

- **6-phase launch framework** covering readiness → strategy → pre-launch → execution → growth → retrospective
- **Launch readiness scorecard** with kill criteria (don't launch until you're ready)
- **4 launch type templates** (SaaS, B2B service, content/course, feature drop)
- **Hour-by-hour launch day playbook** with war room protocol
- **Pre-launch content calendar** (8-week plan)
- **Post-launch funnel analysis** with benchmarks at every stage
- **Product Hunt & Hacker News** launch optimization guides
- **Viral loop design** framework with K-factor calculation
- **Pricing launch strategies** (founding price, early bird, freemium, beta-to-GA)
- **Edge cases**: crowded markets, zero audience, failed launch recovery, international

## Install

```bash
clawhub install afrexai-product-launch
```

## Quick Start

Just tell your agent:
- "Assess my launch readiness" — get scored across 6 dimensions
- "Plan my SaaS launch" — full timeline + checklist
- "Build my launch day schedule" — hour-by-hour playbook
- "Run my 30-day retrospective" — learn from what happened

## ⚡ Level Up

This free skill covers the launch framework. For complete industry-specific context (competitive landscape, buyer personas, regulatory requirements, pricing benchmarks):

**[AfrexAI Context Packs — $47 each](https://afrexai-cto.github.io/context-packs/)**

Available for: SaaS, Fintech, Healthcare, Legal, Construction, Ecommerce, Real Estate, Recruitment, Manufacturing, Professional Services.

## 🔗 More Free Skills by AfrexAI

- [afrexai-brand-strategy](https://clawhub.com/skills/afrexai-brand-strategy) — Brand positioning & GTM
- [afrexai-prd-engine](https://clawhub.com/skills/afrexai-prd-engine) — Product requirements docs
- [afrexai-pricing-strategy](https://clawhub.com/sk...