Afrexai Unit Economics

# Unit Economics Analyzer

Break down your business to the numbers that actually matter. This skill calculates and benchmarks your unit economics — CAC, LTV, payback period, contribution margin — so you know exactly which customers make you money and which ones burn it.

## What It Does

When activated, the agent will:

1. **Calculate Core Metrics**
   - Customer Acquisition Cost (CAC) — fully loaded (ads + sales salaries + tools + overhead)
   - Lifetime Value (LTV) — using both simple and DCF methods
   - LTV:CAC Ratio — the single number investors care about most
   - CAC Payback Period — months to recover acquisition spend
   - Contribution Margin — per unit and per customer

2. **Benchmark Against Industry**
   | Metric | Healthy SaaS | Marketplace | E-commerce | Services |
   |--------|-------------|-------------|------------|----------|
   | LTV:CAC | 3:1 – 5:1 | 2:1 – 4:1 | 1.5:1 – 3:1 | 4:1 – 8:1 |
   | CAC Payback | 12-18 mo | 6-12 mo | 1-3 mo | 3-6 mo |
   | Gross Margin | 70-85% | 40-65% | 30-50% | 50-70% |
   | Net Revenue Retention | 110-130% | 100-115% | 80-100% | 90-110% |

3. **Segment Analysis**
   - Break unit economics by customer segment, channel, plan tier, geography
   - Identify which segments are profitable and which are subsidized
   - Flag "toxic" segments where CAC > LTV

4. **Cohort Decay Modeling**
   - Month-over-month retention curves by acquisition cohort
   - Revenue decay rate and true LTV (not the optimistic version)
   - Churn-adjusted LTV using: `LTV = ARPU × Gross Margin / Monthly Churn Rate`

5. **Scenario Planning**
   - What happens to payback if CAC increases 20%?
   - Impact of 5% churn reduction on LTV
   - Break-even analysis: minimum retention rate for profitability
   - Pricing sensitivity: how price changes flow through to unit economics

## How to Use

Tell the agent:
- "Analyze my unit economics" — walks through full calculation
- "My CAC is $X and monthly churn is Y%" — gets specific benchmarks
- "Compare my SaaS u...

# Unit Economics Analyzer

Calculate CAC, LTV, payback period, and contribution margin. Benchmark against industry standards. Identify profitable vs toxic customer segments. Model scenarios before they happen.

Built by [AfrexAI](https://afrexai-cto.github.io/context-packs/) — AI context packs for business operators.

## Quick Start

Install this skill, then tell your agent: "Analyze my unit economics"

Provide your ARPU, churn rate, gross margin, and acquisition costs. The agent handles the rest — calculations, benchmarks, red flags, and action items.

## What You Get

- Full CAC/LTV/payback calculation with DCF method
- Industry benchmarks (SaaS, marketplace, e-commerce, services)
- Segment-level profitability analysis
- Cohort decay modeling
- Scenario planning (what-if on pricing, churn, CAC)
- Red flag detection with thresholds

## Links

- [AI Agent Context Packs](https://afrexai-cto.github.io/context-packs/) — $47/industry
- [AI Revenue Leak Calculator](https://afrexai-cto.github.io/ai-revenue-calculator/) — Free
- [Agent Setup Wizard](https://afrexai-cto.github.io/agent-setup/) — Free